| Functionality | 8 <p>Kit is a fantastic tool in terms of functionality, but do note that it's geared towards creators, and as such, may lack specific templates or automations geared towards e-commerce for instance. All email marketing automation tools that a creator might need are included, such as email builder and automations.</p> | 8 <p>Salesforce Marketing Editions is a powerful, highly customizable marketing tool with a strong focus on CRM and customer segmentation. It’s a heavyweight platform, packed with features, but leans more toward data-driven marketing than sleek design.</p><p><br></p><p>You get the essentials – marketing automation, email marketing, and deep CRM integration – but there are some notable gaps:</p><ul><li>No modern, visually polished email templates</li><li>No built-in landing page builder</li><li>No native SMS sending (SMS requires an integration)</li></ul><p><br></p><ul><li>If you need a marketing tool that’s tightly connected to Salesforce and built for segmentation, it delivers. But if design and ease of use matter most, you might find it lacking.</li></ul> |
| Ease of Use | 9 <p>Super easy to pick up - all functionalities (grow, send, automate, earn) are tucked away under a tidy sidebar. Any beginners to marketing automation will have no trouble picking up Kit.</p> | 3 <p>Salesforce Marketing Editions is not particularly beginner friendly - we'd recommend it to those with previous Salesforce or CRM experience, simply because its marketing automation functions also rely heavily on the same interface.</p> |
| Look and feel | 10 <p>Out of all the apps we tested, Kit has a truly standout interface. Its pages also load blazingly fast, making for a delightful user experience.</p><p><br></p><p>We also love the easy email templates created, which are geared towards blog-post or thought leadership-type emails.</p> | 6 <p>While relatively straightforward to navigate, the interface does not deliver delight. This is mostly due to the fact that many buttons and fields feel crowded - unless you know your way around Salesforce software already, this may be hard to wrap your head around.</p> |
| Customisability | 7 <p>Compared to some other more robust, all-in-one marketing platforms, Kit offers fewer customisation options (e.g., fewer email templates, a slightly less detailed email builder, etc). However, the app is very much fit for purpose, and has taken out customisations that aren't used as often by creators (e.g., automations based on site interactions),</p> | 9 <p><span style="color: rgb(0, 0, 0);">Salesforce Marketing Editions offers some of the best customisation options we've seen. Specifically, it offers: </span></p><ul><li><span style="color: rgb(0, 0, 0);">Analytics customisation, allowing you to see the key details for key customer segments </span></li><li><span style="color: rgb(0, 0, 0);">Email customisation, based on customer behaviour and traits </span></li><li><span style="color: rgb(0, 0, 0);">Flow customisation, allowing you to build complex and conditional flows. </span></li></ul> |
| Ease of Setup | 9 <p>Since Kit was created for time-strapped creators, setup was incredibly easy, and took us less than 10 minutes for the basic tasks (e.g., creating basic email workflows and new emails). Given that the interface is also simple and easily navigated, it took us less than 1 day to complete more advanced setup (e.g., creating new segments or more complex triggers and workflows).</p> | 3 <p>Salesforce Marketing Editions offers a self-serve free trial, but setup takes time – expect at least 45 minutes just to get started.</p><p>Even basic tasks, like setting up automations or email campaigns, take more steps than most other marketing platforms, since there are more fields to fill out. Full customization and implementation can stretch to weeks or even months. And, just like with Salesforce CRM, you may need dedicated consultants or technical experts to handle data migration.</p> |
| Customer Support | 9 <p>Kit has a team of 'Product Specialist' around the globe to offer around-the-clock customer support. It also has guides and workshops to help you get on your way.</p> | 8 <p>Depending on your subscription level, different customer support channels are available.</p><p>Phone support is offered to most customers, and live chat is offered to limited segments of customers. Online support (i.e., via email) is always available.</p> |
| Integratability | 9 <p>Like many of the other products we tested, Kit has a fantastic selection of integrations, ranging from website platforms, e-commerce, membership and quizzes, to creator-specific integrations like giveaways and affiliate management.</p> | 5 <p>Salesforce Marketing Editions doesn’t quite live up to Salesforce’s reputation for integrations. While the broader platform connects well with other tools, Marketing Editions has more limitations. If you rely on multiple apps, it’s worth double-checking whether Salesforce Marketing Editions supports the integrations you need before committing.</p> |
| Ease of Migration | 8 <p>Aside from the full contact list, Kit also allows you to export a certain segment of specific lists. Anywhere you're able to run bulk actions from, you can also export your subscribers from it!</p> | 8 <p>Salesforce Marketing Editions offers solid export options – you can easily export contacts as CSV files, as you’d expect.</p><p>If you ever need to handle data portability requests for compliance reasons, Salesforce Marketing Editions provides a clear process for exporting all customer-related information, making it easier to stay on top of data protection requirements.</p> |
