| Functionality | 3 <p>At the core of it LeadFuze is simply a contacts database with standard filtering options based on location, company size and role. They have an AI powered sales assistant which allows you to add a certain amount of leads to your list on a daily basis but apart from this there's not much more which is exceptional about the tool overall.</p><p>You can't even natively send email sequences, you'd need to integrate with a third party and there aren't many buyer signal metrics.</p> | 6 <p>Unlike many products in this market, Snov.io is more than just a database - it bundles in a outbound sequencing tool and a CRM too. Whilst its email/LinkedIn automation toolkit is well executed, its prospecting functionality leaves a lot to be desired - missing key pieces of data such as phone numbers, buyer intent signals and technographic data.</p> |
| Ease of Use | 6 <p>Since it's quite a simple tool, the interface is intuitive and all the features/filtering options are visible and easy to find. The onboarding is not overwhelming and would take a user around 30 minutes to get familiar with the setup.</p> | 7 <p><span style="color: rgb(0, 0, 0);">Despire its range of features, Snov.io's web app is intuitive and easy to navigate. It's core prospecting interfaces are relatively familiar amongst competitors making it easy to pick up. It would take an average SMB employee less than 30 minutes to master its use.</span></p> |
| Look and feel | 4 <p>Has a minimalistic design and is pretty neatly laid out. <span style="color: rgb(0, 0, 0);">However, the setup itself is a bit too simplistic as compared to other tools and could do with a more enriching user experience. </span></p> | 6 <p>Snov.io's interface is modern and well presented. When tested, we find its search pages to load quickly, often under 2 seconds. However, the use of bright colours throughout the interface can be a little overwhelming at times.</p> |
| Customisability | 2 <p>It allows filtering through advanced search criteria allowing you to input keywords but apart from that you can't customise anything else like adding custom fields to contacts or sharing lists.</p> | 5 <p>Snov.io offers a handful of channels for customising your experience with the product. The ability to create custom fields for leads and also customise how lists are presented are particularly helpful. However, we were slightly disappointed to see a lack of some enterprise friendly features such as the ability to assign custom territories to specific sales agents.</p> |
| Ease of Setup | 5 <p>LeadFuze offers a self-serve free trial for their platform. When tested, we found the initial setup to be more complex than needed (taking >10 mins). However, the lack of any native email sequencing functionality means it doesn't take long to get the most out of the platform despite the initial friction.</p> | 8 <p>Snov.io offers a simple, self-serve free trial for their platform. When tested, we found the initial setup to be simple (taking <10 mins). Additionally, connecting email addresses to their outbound functionality was relatively trivial too meaning that it does not take long to get the most out of the platform.</p> |
| Customer Support | 6 <p>There is an option which allows you to chat to the customer support team which may reply between 1-3 hours and has a pretty extensive knowledge base which you can search through and a sparsely populated user guide.</p> | 3 <p>You can contact Snov.io's support agents via a live chat widget within their web app. When tested, we find it relatively quick to get a hold of an agent (<10 mins). However, support agents were often unhelpful and often resorted to sharing unhelpful help centre articles instead of addressing questions directly.</p> |
| Integratability | 6 <p>Integrates with a bunch of useful tools like Zapier, salesforce, HubSpot and mailshake but mostly relies on these integrations for providing additional functionality which is sometimes already included in a lead generation tool, like email sequencing and adding contacts from linkedin.</p> | 6 <p><span style="color: rgb(0, 0, 0);">Snov.io provides a number of integrations with popular CRMs (Salesforce, Hubspot), email platforms (GMail, Outlook) and automation platforms like Zapier. Additionally, it offers an API through which users can interact with Snov.io's database directly. However, we would like to see native integrations with sales engagement platforms such as Outreach and Salesloft</span></p> |
| Ease of Migration | 5 <p>You can export lead data in multiple formats and integrates with popular CRM tools which enable direct data transfer without manual exports. However there's a size limitation on lists which can be exported based on the plan that you're on and has a credit based system where each lead export consumes credits and the system may hit the maximum volume of data exports for users on low-tier plans quite quickly.</p> | 6 <p><span style="background-color: rgb(255, 255, 255); color: rgb(33, 33, 33);">Snov.io offers self serve export functionality within its web app to CSV, XLSX, or Google Sheets formats. Additionally, it offers an API to customers on their higher tiers which can be used to </span><span style="color: rgb(0, 0, 0);">interact with Snov.io's database directly.</span></p> |
