Last updated on
Reviewed by Paddy Stobbs
Stackfix Co-Founder & CEO
LeadIQ and Lusha both target SMBs and growing enterprises - however, Lusha is all-around the more mature product. LeadIQ is a near standalone database with limited coverage.
While Lusha excels for SMBs needing intuitive interfaces, a larger contact database and native outbound functionality (if somewhat basic). In the majority of use cases, Lusha is both simpler to use and richer in functionality - making it the better choice for most businesses.
Advantages of LeadIQ
LeadIQ is a near standalone database product. This means its relatively simple to use and pick up, especially as it lacks any kind of outbound functionality.
Advantages of Lusha
LeadIQ
Lusha
 LeadIQ Starting at $0Billed monthly |  Lusha Starting at $0Billed monthly |
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| Stackfix Verdict | ||
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| Functionality | 3 <p><span style="color: rgb(0, 0, 0);">LeadIQ's functionality is narrow. When it comes to prospect search, the first hurdle you'll face is the relatively small size of its database compared to some competitors. Additionally, adjacent features around email engagement are omitted entirely meaning that you will need to pay for dedicated outbound tools separately. However, LeadIQ does provide an email/message personalization AI feature which integrates nicely with many outbound platforms. </span></p> | 6 <p>Lusha offers all the core prospecting functionality an SMB would need including email verification, a large contact database and granular filtering options. It's database, though smaller than its US-centric competitors, offers greater coverage and depth in the EMEA region.</p><p>Though Lusha recently added an email sequencing feature, we found that the platform lacked many tools that would be helpful for larger enterprises such as the ability to save and share prospect searches, assign territories to sales agents and warm up email domains for running sequences.</p> |
| Ease of Use | 5 <p><span style="color: rgb(0, 0, 0);">LeadIQ's limited feature set means that its web app is relatively easy to navigate. Its prospecting interface is familiar when compared to competitors, however, some interfaces are clunky and cramped and often require a second look to find the data point/button you're hunting for. Overall, it would take an average SMB employee a few hours to master its use.</span></p> | 8 <p>Lusha's focus on SMBs shines through as its web app was intuitive and easy to navigate. Additionally, its onboarding was simple and not overwhelming. It's core prospecting interfaces are familiar amongst competitors making it easy to pick up. It would take an average SMB employee less than 30 minutes to master its use.</p> |
| Look and feel | 2 <p>LeadIQ's UI feels dated. When tested, we find many pages to be overwhelming and confusingly laid out which made navigation difficult at times despite the overall lack of functionality. Additionally, search pages were often slow to load (occasionally taking >5 seconds to load).</p> | 5 <p><span style="color: rgb(0, 0, 0);">Lusha's web app is simple and easy to navigate. Additionally, when tested, we find it's search pages were generally fast to load. </span></p><p><span style="color: rgb(0, 0, 0);">However we did find a few annoyances, for example, the use of bright colours on buttons scattered across the page becomes overwhelming with time. Additionally, excessive use of animations can occasionally cause slow load times and stuttering when switching pages. </span></p> |
| Customisability | 6 <p>LeadIQ offers a handful of avenues for customisation that would be help to both SMBs and larger enterprises. For example you're able to map additional custom fields when adding contacts to external CRMs/engagement platforms and you're able to manage/assign territories for individual sales agents.</p> | 4 <p>While Lusha offers the ability to create custom lists, it lacks some customisability facets that larger businesses may find helpful. These include the ability to save and share custom searches with colleagues or to manage and assign territories to specific sales agents. As such, Lusha is better suited to SMBs with a moderate prospecting volume.</p> |
| Ease of Setup | 7 <p>LeadIQ offers a simple, self-serve free trial for their platform. When tested, we found the initial setup to be very simple (taking <5 mins). Additionally, the lack of native email sequencing functionality means it doesn't take long to get the most out of the platform either. The only areas which do take some time to configure are buried in settings - such as the ability to <span style="color: rgb(0, 0, 0);">manage/assign territories for individual sales agents.</span></p> | 7 <p>Lusha offers a simple, self-serve free trial for their platform. When tested, we found the initial setup to be simple (taking <10 mins). Additionally, connecting email addresses to their outbound platform was relatively trivial too - with a one click connect feature for popular providers like Google.</p><p>However, full customization of the platform can take several days given Lusha's breadth of features e.g. connecting to CRMs, downloading chrome extensions etc.</p> |
| Customer Support | 3 <p>You can contact a support agent via a live chat widget inside LeadIQ's web app. When tested, we found the default chat bot to be unhelpful and often linking to irrelevant help centre articles. Additionally, when tested, it took over 24 hours to contact a real agent to answer our queries.</p><p>However, LeadIQ does provide a detailed help centre which was able to answer almost all basic questions we had in testing.</p> | 8 <p>Lusha's primary means for customer support is via a live chat widget within their web app. It was quick and simple to contact a real support agent (often <5 mins) and when tested, we find them to be helpful and about to troubleshoot technical questions often in the first response.</p><p>Additionally, Lusha provides a help centre and API documentation which should cover most basic support needs, however, it lacks granularity in some areas.</p> |
| Integratability | 4 <p><span style="color: rgb(0, 0, 0);">LeadIQ provides a number of integrations with popular CRMs (Salesforce, Hubspot), email clients (Gmail) and engagement platforms (Outreach, Salesloft). However, we would like to see an API offered (as most competitors do today).</span></p> | 6 <p><span style="color: rgb(0, 0, 0);">Lusha provides a number of integrations with popular CRMs (Salesforce, Hubspot), sales engagement platforms (Outreach, Salesloft), email clients (Gmail, Outlook) and automation platforms like Zapier. Additionally, it offers an API through which users can interact with Lusha's database directly.</span></p> |
| Ease of Migration | 4 <p>LeadIQ offers self-serve export functionality within its web app.</p><p>However, we would like to have seen an API on offer (as many competitors do currently) for direct querying and interaction with the LeadIQ database.</p> | 6 <p>Lusha offers self-serve export functionality for both contacts and companies. However, the limits set on company export volume via this method means that its best suited to SMBs and not larger enterprises.</p><p>Additionally, Lusha offers a well-documented API through which businesses are able to interact with their database directly.</p> |
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