| Functionality | 4 <p>Lemlist is feature light. It only provides support for email, LinkedIn and phone call steps in its sequences (and for the latter you'll need a 3rd party integrations). Similarly though it does provide a native contact database, it lacks the depth and quality of some competitors. Additionally, its anlytics suite is basic and lacks customizability too.</p> | 2 <p>Yesware is very lightweight. It's not a full fledged web app, and is just a chrome extension that provides an overlay over Gmail and Outlook only. Though it does offer support for email, LinkedIn and phone steps in sequences - each of these is very light weight and the interface is clunky. There's also no AI support here on any front.</p> |
| Ease of Use | 7 <p>Lemlist's web app is simple and intuitive to use. It's core sequence building interface is well laid out and very familiar - even complex branching logic can be implemented with relative ease. However, certain interfaces, such as the prospecting interface, are cumbersome to use.</p> | 4 <p>Yesware is clunky and cumbersome to use. The Gmail overlay is sluggish and annoying clashes with other extension you might have installed for email. It's sequence builder is frustrating and cramped. That being said, its prospecting database (which is provided as a separate web app) is intuitive and familiar.</p> |
| Look and feel | 5 <p>Lemlist's design aesthetic is modern, clean and easy on the eyes. However, we noticed some elements of the UI were often positioned poorly or cut off by other components - for example, the inability to close toast messages was particularly annoying on many occasions. Additionally, we encountered some bugs in testing - such as the inability to load some community template sequences.</p> | 2 <p>Yesware feels like it's decades old. It's sluggish and cumbersome to use and the colour palette is particularly 'grey'. There's too much functionality crammed into a chrome extension for it to be pleasant to use.</p> |
| Customisability | 5 <p>Lemlist offers most of the standard facets for product customization. For example, you're able to create and save custom sequence templates for your team to use. Additionally, you can create custom dashboards in their analytics suite (though we did find the overall ability to customize individual graphs or datapoints to be restrictive).</p> | 3 <p><span style="color: rgb(0, 0, 0);">Yesware doesn't offer many ways to customize your experience with the product. The basic avenues included are: integrating your CRM (which has to be Salesforce), creating custom templates for your team and tweaking analytics dashboard.</span></p> |
| Ease of Setup | 8 <p>Lemlist offers a simple, self-serve free trial for their platform. When tested, we found the initial setup to be simple (taking <10 mins). Additionally, connecting email addresses to their outbound platform was relatively trivial too - with a one click connect feature for popular providers like Google and Outlook.</p> | 7 <p>Yesware offers a 14 day free trial on almost all of its plans. If you're already using Gmail or Outlook, then setup is trivial as all you'll need to do is download the chrome extension and then sign in. As there's not many additional features, there's little configuration work to be done other than setting up your first sequences.</p> |
| Customer Support | 7 <p>Lemlist's primary means for customer support is via a live chat widget within their web app. It was quick and simple to contact a real support agent (often <5 mins) and when tested, we find them to be helpful and about to troubleshoot technical questions often in the first response.</p> | 3 <p>As Yesware's main interface is not a web app, there's no easy access live chat widget on offer. As such the main interface for support is via email. When tested it took around a day to receive a response - however, once received, responses were generally helpful and complete. Yesware also provides a help centre, however, we find it to be somewhat incomplete and hard to consume.</p> |
| Integratability | 5 <p>Lemlist provides a number of integrations with popular CRMs (Salesforce, Hubspot) and automation platforms like Zapier. However, we were disappointed to see a lack of integration with more popular lead sources such as Apollo or ZoomInfo.</p> | 2 <p>Yesware doesn't integrate with most tools on the market. The only CRM it works with is Salesforce and if you don't use Chrome as your browser, then you won't be able to use the product. Notably, it doesn't integrate with Zapier either or offer an API.</p> |
| Ease of Migration | 6 <p>Lemlist offers self-serve export functionality within its web app.</p><p>Additionally, Lemlist offers a well-documented API through which businesses are able to interact with their database directly.</p> | 4 <p><span style="color: rgb(0, 0, 0);">Yesware offers self-serve export functionality to CSV for contact lists and other datapoints via their web app.</span></p> |
