| Functionality | 6 <p>Lemlist is not your typical lead generation tool. Instead, it's core functionality is outbound sequencing and as part of that, there's a native prospecting tool built in. Though Lemlist's contact database is large (450M contacts) and the filters it provides are granular - we find it to be inaccurate and cumbersome to use. In many case, it failed to provide emails for our usual test searches. That being said, Lemlist's outbound functionality is well executed and feature rich.</p> | 5 <p>RocketReach is a no-frills lead generation tool. It's prospecting interface provides some of the most granular filtering options out of any product on the market. Additionally, the size of its contact database ranks as one of the largest amongst competitors.</p><p>However, RocketReach lacks many common outbound features that you might expect to see. Though it does provide the ability to reach out to leads one email at a time or automate reach out to multiple leads through its AI - you are not able to create email sequences meaning that most businesses will want to use a dedicated engagement platform alongside RocketReach.</p> |
| Ease of Use | 3 <p>We find Lemlist's web app to be well laid out and intuitive to navigate. However, certain interfaces, such as the prospecting interface, are cumbersome to use. Additionally, list building interface was particularly buggy and confusing to use - often displaying error messages with no clear action for the user to resolve.</p> | 8 <p>RocketReach's limited functionality makes it simple to use. Its prospecting interfaces are familiar and intuitive. Additionally, its email features are simple and easy to use too. <span style="color: rgb(0, 0, 0);">It would take an average SMB employee under 15 minutes to master its use.</span></p> |
| Look and feel | 4 <p>Lemlist's design aesthetic is modern, clean and easy on the eyes. However, we noticed some elements of the UI were often positioned poorly or cut off by other components - for example, the inability to close toast messages was particularly annoying on many occasions.</p> | 5 <p>RocketReach's web app is simple and easy to navigate. However we did find the design aesthetic to feel dated and and handful of views to be overflowing and cramped with excessive information. Though most pages were fast to load, some searches were slow to render (often >5s).</p> |
| Customisability | 5 <p><span style="color: rgb(0, 0, 0);">While Lemlist offers the ability to create custom lists, it lacks some customisability facets that larger businesses may find helpful. For example the ability to manage and assign territories to specific sales agents or score leads.</span></p> | 3 <p><span style="color: rgb(0, 0, 0);">While RocketReach offers the ability to create custom lists, it lacks some customisability facets that larger businesses may find helpful. These include the ability to save and share custom searches with colleagues or to manage and assign territories to specific sales agents.</span></p> |
| Ease of Setup | 8 <p>Lemlist offers a simple, self-serve free trial for their platform. When tested, we found the initial setup to be simple (taking <10 mins). Additionally, connecting email addresses to their outbound platform was relatively trivial too - with a one click connect feature for popular providers like Google.</p> | 7 <p>RocketReach offers a simple, self-serve free trial for their platform. When tested, we found the initial setup to be simple (taking <10 mins). Additionally, connecting email addresses to their outbound platform was relatively trivial too - with a one click connect feature for popular providers like Google and Outlook.</p> |
| Customer Support | 7 <p><span style="color: rgb(0, 0, 0);">Lemlist's primary means for customer support is via a live chat widget within their web app. It was quick and simple to contact a real support agent (often <5 mins) and when tested, we find them to be helpful and about to troubleshoot technical questions often in the first response.</span></p> | 3 <p>You can contact RocketReach's customer support via a live chat widget inside their web app. At first, you'll be greeted by an AI bot which, when tested, we found to be relatively unhelpful and eager to hand you off to irrelevant help centre articles. However, it is fairly easy (<2 mins) to reach a real support agent if within their operating hours. Though once we were in touch, we found agents to lack knowledge about complex questions and often leaning on providing irrelevant help centre links for answers.</p> |
| Integratability | 5 <p><span style="color: rgb(0, 0, 0);">Lemlist provides a number of integrations with popular CRMs (Salesforce, Hubspot) and automation platforms like Zapier. Additionally, it offers an API through which users can interact with Lemlist's database directly. However, we were disappointed to see a lack of integrations with external sales engagement platforms such as Salesloft or Outreach.</span></p> | 5 <p><span style="color: rgb(0, 0, 0);">RocketReach provides a number of native integrations with popular CRMs (Salesforce, Hubspot), sales engagement platforms (Outreach, Salesloft) and automation platforms like Zapier. Additionally, it offers an API through which users can interact with RocketReach's database directly.</span></p> |
| Ease of Migration | 6 <p>Lemlist offers self-serve export functionality within its web app.</p><p>Additionally, Lemlist offers a well-documented API through which businesses are able to interact with their database directly.</p> | 5 <p><span style="color: rgb(0, 0, 0);">RocketReach offers self-serve export functionality for both contacts and companies. Additionally, RocketReach offers an API through which businesses are able to interact with their database directly.</span></p> |
