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LiveAgent vs Thena - Comparison 2025

LiveAgent vs. Thena

Last updated on

Reviewed by Paddy Stobbs

Stackfix Co-Founder & CEO

PS

Thena and LiveAgent serve distinctly different customer support needs. Thena excels as a modern, Slack-first solution ideal for B2B companies with strong Slack usage, offering superior AI capabilities and a clean, intuitive interface.

LiveAgent, while offering broader channel support including phone and social media, feels dated and less intuitive, better suited for traditional businesses needing wide channel coverage but less concerned with modern features or user experience.

LiveAgent Product Logo

Advantages of LiveAgent

LiveAgent is significantly more comprehensive in channel support
LiveAgent offers a much broader range of communication channels compared to Thena, including WhatsApp, SMS, Twitter, Facebook, and Instagram. This makes it particularly valuable for businesses needing to support customers across multiple platforms, whereas Thena primarily focuses on Slack and email channels.
LiveAgent has more powerful automation capabilities
LiveAgent's automation system is notably more sophisticated than Thena's, offering both time-based and event-based automations with granular trigger options. While Thena offers basic automation, LiveAgent's implementation allows for more complex workflows that can significantly improve support efficiency.
LiveAgent offers more extensive integration options
LiveAgent provides a wider range of integration options compared to Thena, including Zapier, Mailchimp, Shopify, and API access. This makes it more versatile for businesses that need to connect their support system with other tools, while Thena's integration options are more limited.
LiveAgent provides more comprehensive self-service options
LiveAgent offers more robust self-service capabilities than Thena, including a full-featured help center with multi-language support and community forums. While Thena does offer a help center, it's still in beta and has limited customization options.
Thena Product Logo

Advantages of Thena

Thena is significantly better at Slack integration
Thena's Slack integration offers deep functionality including customer thread management and custom shortcuts based on emoji reactions. LiveAgent lacks native Slack channel support, making Thena the clear choice for Slack-centric teams.
Thena offers a more modern and intuitive interface
While LiveAgent's interface feels dated and unintuitive, Thena provides a modern, well-designed interface with useful features like keyboard shortcuts and a kanban board view, making it more efficient for teams to manage support tickets.
Thena provides better customer support
Thena offers superior support through dedicated Slack channels with quick response times (<15 minutes) and well-documented help resources. We find LiveAgent's support less impressive with a confusing help center.
Thena has superior AI capabilities
Thena offers advanced AI features including conversation topic identification, AI tagging, and AI chatbot functionality, while LiveAgent lacks these modern AI capabilities. This makes Thena more powerful for teams wanting to leverage AI for support automation.

LiveAgent is best for

  • Businesses with moderate ticket volume (100-500 tickets per day) who need comprehensive channel coverage
  • Who need sophisticated ticket routing and time-based automations but can tolerate a dated interface
  • And/or who want deep customization options for their help center and customer-facing components

Thena is best for

  • Businesses with a low ticket volume (<100 tickets per day) who primarily support customers through Slack
  • Who need project management-style ticket organization and want powerful custom views with keyboard shortcuts
  • And/or who want AI-powered support capabilities with custom workflows and basic help center functionality

LiveAgent is less good for

  • Businesses with high ticket volume (500+ tickets per day) who need sophisticated automation and AI capabilities
  • Who need mobile app support through SDKs or native mobile applications
  • And/or who need modern, intuitive interfaces with kanban views and streamlined workflows

Thena is less good for

  • Businesses with a high ticket volume (500+ tickets per day) who need sophisticated workflow automation
  • Who need support for social media channels, phone support, or WhatsApp integration
  • And/or who need advanced help center capabilities with multi-language support and analytics

Gallery

LiveAgent logoLiveAgent
LiveAgent screenshot
Thena logoThena
Thena screenshot

Pricing, features & ratings

LiveAgent logo

LiveAgent

Starting at

$19

user / month

Billed monthly

Pricing calculatorVisit Website
Stackfix Verdict
Functionality
7

Functionality

7/10

<p>LiveAgent is a fairly well rounded product. It offers support for almost all channels you can think of including live chat, most social media platforms and even call centre support. Additionally, it provides the ability to create basic help centres. The area where it falls short is chatbots - both rule based and AI - where it currently offers no native solution.</p>
7

Functionality

7/10

<p>Thena is one of a handful of up and coming support platforms tailored to B2B focused customers. It's focus is on Slack-centric teams (where it excels), however, it also provides support for email, a basic live chat widget, MS teams and forms. Additionally, we were pleased to see that you can configure an AI agent to respond to messages for you as well as the ability to set up a basic help centre.</p><p>However, it lacks support for many channels that non B2B focused businesses might want such as all social platforms or phone calls.</p>
Ease of Use
3

Ease of Use

3/10

<p>Given the breadth of functionality, LiveAgent can be unintuitive to use at times. Many core features were buried away deep in settings or hidden by poor UX. Additionally, many elements of the web app lacked tooltips and had truncated text components making it additionally difficult to figure our what button does what. It would take an average SMB employee over a day to master its use.</p>
6

Ease of Use

6/10

<p>Thena's web app is well presented, however, given the sheer breadth of features, it can feel overwhelming at times. Instead of a traditional email style inbox, it places a focus on a kanban-style tickets view which may be unintuitive for agents who aren't used to project management platforms. Despite this, the UI was designed well to present information and buttons are intuitively placed such that the learning curve is not too steep. It would take an average SMB employee an hour to master the tool.</p>
Look and feel
2

Look and feel

2/10

<p>LiveAgent feels dated. Its live chat template customisation offerings feel like they're from two decades ago and its internal facing web app isn't well designed either. M<span style="color: rgb(0, 0, 0);">any elements of the web app lacked tooltips where one might expect them and had truncated text components making the app feel rough around the edges. </span></p>
7

Look and feel

7/10

<p>Thena's web app is well designed, fast to load and easy to use. It has a modern feel to it and looks great in both dark mode or light mode. We especially appreciated the addition of keyboard shortcuts across the inbox that help agents zip through the platform when tackling a large backlog of tickets.</p>
Customisability
7

Customisability

7/10

<p>LiveAgent offers a number of channels for customization. It's external facing components offer a deep range of options for branding, colour and styling. Meanwhile its internal facing features also offer a lot of room for tweaking. For example, it's very easy to configure custom filtered views for your inbox, or set up deeply flexible rules that can be triggered from almost anything.</p>
6

Customisability

6/10

<p>Thena offers a number of facets for customization. It's internal facing interfaces offer the most scope - with things like inbox views, AI agent context and workflows, all fully configurable.</p><p>However, its external facing interfaces are limited in their customizability. For example, both its live chat widget and help centres only offer basic aesthetic options such as colours and logos.</p>
Ease of Setup
3

Ease of Setup

3/10

<p>LiveAgent offers a self-serve free trial for their platform. We found the initial setup to be slightly longer than necessary, taking around 10 minutes. Setting up your first channels may take some time though - with no easy connection option, you’ll have to setup email forwarding manually. When it comes to richer customisation options - the platform is fairly standard when compared to competitors with simple scripts to add live widgets to your website and relatively basic (albeit dated) appearance customisation options.&nbsp;</p>
4

Ease of Setup

4/10

<p>Unfortunately, Thena does not offer a self-serve free trial for its platform. Instead you'll need to hop on a sales demo to get access. However, the sales call is often with the founder and was helpful and swift. One we got access, initial setup was limited and the platform can feel slightly overwhelming given the sheer breadth of features and facets you can customize. However, given its Slack centricity, getting connected to it is very simple thanks to a native integration which only takes a few clicks.</p>
Customer Support
6

Customer Support

6/10

<p>LiveAgent offers support via a live chat widget inside its web app. We found it quick and easy to contact a real agent (&lt;3 mins), and when tested, we find them to be helpful and direct, often resolving technical questions in one response.</p><p>Though LiveAgent also provides a help centre, we found this very confusing to use and overwhelming at times. Thankfully, support agents rarely linked to articles and instead opted to answer questions directly.</p>
8

Customer Support

8/10

<p>Thena primarly provides support via a 1:1 slack channel with their team. When tested, agents responded in &lt;15 minutes and were well versed and very helpful, even for complex setup style questions. Additionally, Thena provide a well written and rich help centre that can answer most queries.</p>
Integratability
7

Integratability

7/10

<p>LiveAgent offered a strong array of integrations. It covered all the basics from popular CRM systems (Salesforce, Hubspot) to project management platforms (Jira) to automation platforms (Zapier). We were also pleased to see that they offer an API too.</p>
5

Integratability

5/10

<p>Thena offers integrations with popular task management platforms (Jira, Linear), CRMs (Salesforce, HubSpot) and incident management platforms (Rootly, Incident.io). We would like to have seen a Zapier integration like many of its peers offer though. That being said, Thena does offer an API through which technical teams can interact with the platform directly.</p>
Ease of Migration
7

Ease of Migration

7/10

<p>LiveAgent offers self-serve export functionality for both customer data and anlytics data within its web app. On top of this, they also offer an API - however, the documentation leaves a lot to be desired in terms of clarity.</p>
7

Ease of Migration

7/10

<p>Thena offers self-serve export functionality to CSV/JSON for tickets and their details within their web app. Additionally, Thena offers an API through which you can interact with tickets directly.</p>
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