| Functionality | 4 <p>Loops focuses on delivering email marketing essentials for startups. This includes excellent functionality for creating email series, developer-friendly APIs for sending transactional emails, and simple functionality for managing mailing lists. However, this means that compared to other marketing tools, Loops lacks a lot of functionality, e.g. running A/B tests, creating custom forms/ surveys, analytics.</p> | 8 <p>Moosend offers almost all the email marketing functionality that e-commerce SMBs need. This includes building complex automated email workflows, landing pages, sign-up forms, and more. Its email builder, while not the most intuitive, is one of the most feature-rich we've come across—you can add countdown timers and showcase your products directly in your emails. It also boasts one of the richest email template libraries we've seen. However, Moosend doesn't offer marketing functionality for other channels like SMS, social media, or ads.</p> |
| Ease of Use | 8 <p>A limited set of features, combined with ample, step-by-step guidance in the platform means Loops is intuitive and easy to use. For example, compared to most other tools, it is refreshingly simple to build a email series to new users.</p><p>However, as it's been designed for startups, do note that Loops is still more technical in nature, offering features like components for designing emails and requiring knowledge of coding for transactional emails/ certain customizations (e.g. dynamic images), which may be a bit daunting for non-technical users.</p> | 4 <p>We find that Moosend is so packed with features and customization options that it can be overwhelming and confusing. Advanced features often lack explanation or guidance. For example, in the email editor, there are multiple panels where you can edit the same thing, and elements like customizing a "slot" or "anchoring" text come without any explanation. Filters are also often ungrouped, so you have to scroll through a long list to locate the right one. It could take an average SMB employee at least a week and some assistance to feel comfortable using the platform.</p> |
| Look and feel | 8 <p>Loops is a simple, modern, uncluttered interface that is a joy to use. Key functionality and info are extremely easy to locate, and page loads are also lightning fast.</p> | 2 <p>We find Moosend's interface to be quite dated, with most screens cluttered by excessive information and customization options. The design isn't responsive, so when you resize your browser window, elements often overlap or text spills out of containers, making it frustrating to use. However, page load times are acceptable (1-2 seconds).</p> |
| Customisability | 2 <p>Loops only offers basic customisability. For example, you can only create segments based on their properties/ engagement with your campaigns - but not based on how they interact with your website/ app, nor bring in custom events.</p><p>For client-facing assets, compared to traditional drag-and-drop email builders offered by most marketing automation platforms, Loops's Notion-like editor only allows you to make light stylistic & formatting changes to emails. You're also unable to customise signup forms to collect info besides data.</p> | 8 <p>Moosend is about as customizable as it gets for a platform designed for non-technical marketing teams (i.e. without code) You can build complex automated email workflows and customize most client-facing assets. For example, you can branch email workflows to target different percentages of your audience, and you can almost completely customize landing pages and forms using a drag-and-drop builder. However, you can't segment users based on custom events that require code or use custom data objects.</p> |
| Ease of Setup | 8 <p>Because of its simple and intuitive interface, Loops is extremely easy to setup. Basic setup is blazingly fast (less than 10 minutes), and fully customizing should take less than 2 hours, with minimal help from customer support and self-serve help materials.</p> | 4 <p>We found that getting up and running on Moosend took longer than with other Marketing Automation platforms. This is largely down to two things: advanced features being extremely hard to set up, and the layout of the platform itself being unintuitive.</p><p><br></p><p>During our testing, basic setup took more than 45 minutes, and advanced setup took up to a few days.</p> |
| Customer Support | 8 <p>Loops offer high-quality, sincere support. Within the app, you can directly email or book in 20-minute calls with Loops' Founders. Personalised live chat with Loops' developer team is also available during US business hours.</p> | 8 <p>You can contact Moosend's support team via live chat on the platform. Even during peak hours, we got connected to a human agent within minutes, and agents were always friendly and helpful. However, Moosend's help centre is only of average depth/ quality.</p> |
| Integratability | 6 <p>For now, Loops only offers a slim set of core integrations required by startups e.g. Stripe, Webflow, Segment, HubSpot, Zapier. It's still missing common integrations seen in the category, e.g. with ecommerce platforms like Shopify. However, it does have a high-quality API for any custom integrations, especially with your own application.</p> | 5 <p>Despite having a huge library of pre-built integrations, we found that Moosend is lacking a few key integrations, especially for ecommerce. For example, it doesn't integrate with Shopify, the leading ecommerce platform, not Webflow, the leading web builder. It also doesn't integrate with Stripe, which allows you to directly collect payments from your emails/ newsletter.</p> |
| Ease of Migration | 6 <p>You can export your list of audience (contacts) into CSV format via self-serve. However, since Loops doesn't have a dedicated reporting module, it doesn't seem possible export campaign performance data out of Loops. Other info can be exported via Loops' API.</p> | 8 <p>You can easily export key data via self-serve into Excel/ CSV format e.g. email list, email list by status, segments etc. It also has a reporting module where you can export custom data about campaign performance, email list changes etc.</p> |
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