Last updated on
Reviewed by Steph Leung
Stackfix Product & Operations Lead
Mailmodo and Mailchimp target different email marketers. Mailmodo is user-friendly with excellent form creation, while Mailchimp boasts superior functionality and integrations.
Choose Mailmodo for simple email marketing and easy forms, ideal for small teams. Choose Mailchimp for comprehensive automation and multi-channel marketing as your business grows, despite its complexity.
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Advantages of Mailchimp
Advantages of Mailmodo
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Mailchimp
Mailmodo
.svg%2Fpublic&w=640&q=75) Mailchimp Starting at $0Billed monthly |  Mailmodo Starting at $49Billed monthly |
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| Stackfix Verdict | ||
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| Functionality | 7 <p>Mailchimp offers a wide range of marketing tools that cover most needs of SMBs. This includes email and SMS marketing, social media management, multi-channel campaigns, a website builder, and segmentation and customization options. The platform also has some nifty AI features to enhance marketing efforts and provides decent analytics. However, at times, certain features feel slightly bare bones. For instance, there aren't many email templates, and for a full-suite email marketing platform, we would have liked to see more automation templates as well.</p> | 5 <p>Mailmodo offers strong functionality for email campaigns, including segmentation, personalization, and automation workflows for trigger-based actions and user journeys.</p><p>However, it lacks advanced features such as customizable analytics dashboards, omni-channel marketing tools, and website creation or optimization, restricting users to mainly email-building capabilities only.</p> |
| Ease of Use | 7 <p>Mailchimp is user-friendly, especially for beginners. It provides personalized onboarding and guides you through using the platform. There are plenty of tutorials and helpful prompts, like the "Help me design my email" button that opens an AI assistant, and suggestions like "Help me get started with contact tags." The platform offers many templates, and processes like importing contacts are easy to follow.</p><p>However, because of its many features and customization options—like testing up to eight versions of an email or using advanced dynamic content—there can still be a learning curve.</p> | 8 <p>Mailmodo is easy to navigate. Most startup employees would require just 1-2 hours and minimal guidance to use its key features proficiently. Functions like flows, campaigns, and segments are easily accessible, with straightforward processes that never feel overwhelming.</p> |
| Look and feel | 8 <p>Mailchimp's interface is colorful, simple, and clean, with tasteful graphics. It is visually appealing and easy to navigate. Pages load quickly, usually within 1 second, providing a smooth user experience.</p> | 6 <p>While the interface is less modern compared to some competitors and could be more polished, Mailmodo offers an attractive look and feel with fast load times.</p> |
| Customisability | 7 <p>Mailchimp allows you to customize most client-facing elements, helping you create attractive marketing materials with its powerful editor and personalization features. You can build complex marketing automation workflows with conditional logic, branching, and triggers. Audience segmentation is flexible, including the ability to use custom events with code. The platform offers decent analytics and lets you create custom reports. However, it lacks some advanced customization options, like creating custom data objects.</p> | 5 <p>Much of the product is highly customizable, enabling users to create email campaigns from scratch or edit templates. Good conditional segmentation and flow creation are also offered.</p><p>However, the analytics dashboard lacks any customization options.</p> |
| Ease of Setup | 9 <p>There is plenty of guidance from Mailchimp to get your team up and running in no time (less than 15 minutes for basic setup).</p><p><br></p><p>However, given that Mailchimp also offers a wealth of customization options, advanced setup can still take up to a few weeks.</p> | 9 <p>Mailmodo offers a self-serve free trial and lets you purchase without talking to sales. Basic setup takes 10-20 minutes, and full customization, including custom events, is quick and well-guided with tips throughout, removing the need to search the help center or rely on support.</p> |
| Customer Support | 9 <p>Mailchimp provides excellent customer support, with live support available in the app and quick response times (within minutes when tested). There's AI support throughout the platform, such as when creating an email campaign. The help center is high-quality, offering comprehensive resources to assist users.</p> | 7 <p>Mailmodo provides excellent customer support with in-app live chat offering responses within minutes. It also features a comprehensive self-serve help center with high-quality, in-depth resources.</p> |
| Integratability | 10 <p>Mailchimp integrates well with other tools, offering over 350 pre-built integrations with third-party applications like CRMs, e-commerce platforms, social media, and event management tools. It also provides an API for custom integrations.</p> | 7 <p>Mailmodo integrates with platforms like Shopify, Zapier, HubSpot, Salesforce, and Mailchimp, addressing popular business needs. It also supports connecting existing forms from platforms such as Typeform, Unbounce, and Carrd.</p> |
| Ease of Migration | 8 <p>Mailchimp lets you easily export all your account-related data through the platform. For other information, you can access it via their API. </p> | 7 <p>Subscriber lists and campaign data are easily exportable through a self-serve function.</p><p>Other data may also be accessed via an API, opening up more possibilities for integrating the platform with other software.</p> |
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