| Functionality | 7 <p>Mailchimp offers a wide range of marketing tools that cover most needs of SMBs. This includes email and SMS marketing, social media management, multi-channel campaigns, a website builder, and segmentation and customization options. The platform also has some nifty AI features to enhance marketing efforts and provides decent analytics. However, at times, certain features feel slightly bare bones. For instance, there aren't many email templates, and for a full-suite email marketing platform, we would have liked to see more automation templates as well.</p> | 8 <p>Moosend offers almost all the email marketing functionality that e-commerce SMBs need. This includes building complex automated email workflows, landing pages, sign-up forms, and more. Its email builder, while not the most intuitive, is one of the most feature-rich we've come across—you can add countdown timers and showcase your products directly in your emails. It also boasts one of the richest email template libraries we've seen. However, Moosend doesn't offer marketing functionality for other channels like SMS, social media, or ads.</p> |
| Ease of Use | 7 <p>Mailchimp is user-friendly, especially for beginners. It provides personalized onboarding and guides you through using the platform. There are plenty of tutorials and helpful prompts, like the "Help me design my email" button that opens an AI assistant, and suggestions like "Help me get started with contact tags." The platform offers many templates, and processes like importing contacts are easy to follow.</p><p>However, because of its many features and customization options—like testing up to eight versions of an email or using advanced dynamic content—there can still be a learning curve.</p> | 4 <p>We find that Moosend is so packed with features and customization options that it can be overwhelming and confusing. Advanced features often lack explanation or guidance. For example, in the email editor, there are multiple panels where you can edit the same thing, and elements like customizing a "slot" or "anchoring" text come without any explanation. Filters are also often ungrouped, so you have to scroll through a long list to locate the right one. It could take an average SMB employee at least a week and some assistance to feel comfortable using the platform.</p> |
| Look and feel | 8 <p>Mailchimp's interface is colorful, simple, and clean, with tasteful graphics. It is visually appealing and easy to navigate. Pages load quickly, usually within 1 second, providing a smooth user experience.</p> | 2 <p>We find Moosend's interface to be quite dated, with most screens cluttered by excessive information and customization options. The design isn't responsive, so when you resize your browser window, elements often overlap or text spills out of containers, making it frustrating to use. However, page load times are acceptable (1-2 seconds).</p> |
| Customisability | 7 <p>Mailchimp allows you to customize most client-facing elements, helping you create attractive marketing materials with its powerful editor and personalization features. You can build complex marketing automation workflows with conditional logic, branching, and triggers. Audience segmentation is flexible, including the ability to use custom events with code. The platform offers decent analytics and lets you create custom reports. However, it lacks some advanced customization options, like creating custom data objects.</p> | 8 <p>Moosend is about as customizable as it gets for a platform designed for non-technical marketing teams (i.e. without code) You can build complex automated email workflows and customize most client-facing assets. For example, you can branch email workflows to target different percentages of your audience, and you can almost completely customize landing pages and forms using a drag-and-drop builder. However, you can't segment users based on custom events that require code or use custom data objects.</p> |
| Ease of Setup | 9 <p>There is plenty of guidance from Mailchimp to get your team up and running in no time (less than 15 minutes for basic setup).</p><p><br></p><p>However, given that Mailchimp also offers a wealth of customization options, advanced setup can still take up to a few weeks.</p> | 4 <p>We found that getting up and running on Moosend took longer than with other Marketing Automation platforms. This is largely down to two things: advanced features being extremely hard to set up, and the layout of the platform itself being unintuitive.</p><p><br></p><p>During our testing, basic setup took more than 45 minutes, and advanced setup took up to a few days.</p> |
| Customer Support | 9 <p>Mailchimp provides excellent customer support, with live support available in the app and quick response times (within minutes when tested). There's AI support throughout the platform, such as when creating an email campaign. The help center is high-quality, offering comprehensive resources to assist users.</p> | 8 <p>You can contact Moosend's support team via live chat on the platform. Even during peak hours, we got connected to a human agent within minutes, and agents were always friendly and helpful. However, Moosend's help centre is only of average depth/ quality.</p> |
| Integratability | 10 <p>Mailchimp integrates well with other tools, offering over 350 pre-built integrations with third-party applications like CRMs, e-commerce platforms, social media, and event management tools. It also provides an API for custom integrations.</p> | 5 <p>Despite having a huge library of pre-built integrations, we found that Moosend is lacking a few key integrations, especially for ecommerce. For example, it doesn't integrate with Shopify, the leading ecommerce platform, not Webflow, the leading web builder. It also doesn't integrate with Stripe, which allows you to directly collect payments from your emails/ newsletter.</p> |
| Ease of Migration | 8 <p>Mailchimp lets you easily export all your account-related data through the platform. For other information, you can access it via their API. </p> | 8 <p>You can easily export key data via self-serve into Excel/ CSV format e.g. email list, email list by status, segments etc. It also has a reporting module where you can export custom data about campaign performance, email list changes etc.</p> |
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