| Functionality | 5 <p>Mailmodo offers strong functionality for email campaigns, including segmentation, personalization, and automation workflows for trigger-based actions and user journeys.</p><p>However, it lacks advanced features such as customizable analytics dashboards, omni-channel marketing tools, and website creation or optimization, restricting users to mainly email-building capabilities only.</p> | 4 <p>As a sales outreach platform, Reply is very much fit for purpose. However, in terms of other marketing features, such as aesthetic email templates or richer automations geared towards e-commerce, Reply lags behind.</p> |
| Ease of Use | 8 <p>Mailmodo is easy to navigate. Most startup employees would require just 1-2 hours and minimal guidance to use its key features proficiently. Functions like flows, campaigns, and segments are easily accessible, with straightforward processes that never feel overwhelming.</p> | 5 <p>We didn't find Reply particularly easy to use; its learning curve will be quite steep for those who are only used to running marketing automations on the bigger player apps - the layout on the home bar is not particularly easy to navigate.</p><p><br></p><p>We'd estimate the app to take at least a day for a regular startup employee to pick up - significantly more time than the other apps we tested.</p> |
| Look and feel | 6 <p>While the interface is less modern compared to some competitors and could be more polished, Mailmodo offers an attractive look and feel with fast load times.</p> | 8 <p>Reply has an excellent look and feel. The interface is clean and modern - and once you find your way around, it's a pleasure to use. Pages also load very fast, meaning that technical holdbacks won't set you back!</p> |
| Customisability | 5 <p>Much of the product is highly customizable, enabling users to create email campaigns from scratch or edit templates. Good conditional segmentation and flow creation are also offered.</p><p>However, the analytics dashboard lacks any customization options.</p> | 8 <p>Automations and emails are highly customisable - and the API key is easily accessible within the main menu, helping you create any integrations you may need.</p><p><br></p><p>Moreover, the emails are mostly text-based, and are also highly customisable.</p> |
| Ease of Setup | 9 <p>Mailmodo offers a self-serve free trial and lets you purchase without talking to sales. Basic setup takes 10-20 minutes, and full customization, including custom events, is quick and well-guided with tips throughout, removing the need to search the help center or rely on support.</p> | 5 <p>Given the complexity of setting up any type of sales system, we've given Reply an average ease of setup score. This encompasses the amount of time it takes to complete basic setup (around an hour), as well as the amount of time it takes to complete more advanced customisations, such as advanced workflows and integrations.</p> |
| Customer Support | 7 <p>Mailmodo provides excellent customer support with in-app live chat offering responses within minutes. It also features a comprehensive self-serve help center with high-quality, in-depth resources.</p> | 7 <p>Reply has a live chat feature which has been enhanced by AI (thanks to intercom, their customer support provider). There's also a dedicated customer success team on hand, who you can email anytime with strategy or project-specific queries.</p> |
| Integratability | 7 <p>Mailmodo integrates with platforms like Shopify, Zapier, HubSpot, Salesforce, and Mailchimp, addressing popular business needs. It also supports connecting existing forms from platforms such as Typeform, Unbounce, and Carrd.</p> | 5 <p>There is a fantastic list of integrations provided by reply - covering automations, account-based selling, and marketing. However, it does not cover a whole list of e-commerce and marketing tools that other platforms do cover.</p> |
| Ease of Migration | 7 <p>Subscriber lists and campaign data are easily exportable through a self-serve function.</p><p>Other data may also be accessed via an API, opening up more possibilities for integrating the platform with other software.</p> | 3 <p>There is no clear way to export contacts from Reply. However, if you use Reply Data – their database with 140m+ contacts – there an option to export selected contacts.</p> |
