| Functionality | 5 <p>Mailmodo offers strong functionality for email campaigns, including segmentation, personalization, and automation workflows for trigger-based actions and user journeys.</p><p>However, it lacks advanced features such as customizable analytics dashboards, omni-channel marketing tools, and website creation or optimization, restricting users to mainly email-building capabilities only.</p> | 8 <p>Salesforce Marketing Editions is a powerful, highly customizable marketing tool with a strong focus on CRM and customer segmentation. It’s a heavyweight platform, packed with features, but leans more toward data-driven marketing than sleek design.</p><p><br></p><p>You get the essentials – marketing automation, email marketing, and deep CRM integration – but there are some notable gaps:</p><ul><li>No modern, visually polished email templates</li><li>No built-in landing page builder</li><li>No native SMS sending (SMS requires an integration)</li></ul><p><br></p><ul><li>If you need a marketing tool that’s tightly connected to Salesforce and built for segmentation, it delivers. But if design and ease of use matter most, you might find it lacking.</li></ul> |
| Ease of Use | 8 <p>Mailmodo is easy to navigate. Most startup employees would require just 1-2 hours and minimal guidance to use its key features proficiently. Functions like flows, campaigns, and segments are easily accessible, with straightforward processes that never feel overwhelming.</p> | 3 <p>Salesforce Marketing Editions is not particularly beginner friendly - we'd recommend it to those with previous Salesforce or CRM experience, simply because its marketing automation functions also rely heavily on the same interface.</p> |
| Look and feel | 6 <p>While the interface is less modern compared to some competitors and could be more polished, Mailmodo offers an attractive look and feel with fast load times.</p> | 6 <p>While relatively straightforward to navigate, the interface does not deliver delight. This is mostly due to the fact that many buttons and fields feel crowded - unless you know your way around Salesforce software already, this may be hard to wrap your head around.</p> |
| Customisability | 5 <p>Much of the product is highly customizable, enabling users to create email campaigns from scratch or edit templates. Good conditional segmentation and flow creation are also offered.</p><p>However, the analytics dashboard lacks any customization options.</p> | 9 <p><span style="color: rgb(0, 0, 0);">Salesforce Marketing Editions offers some of the best customisation options we've seen. Specifically, it offers: </span></p><ul><li><span style="color: rgb(0, 0, 0);">Analytics customisation, allowing you to see the key details for key customer segments </span></li><li><span style="color: rgb(0, 0, 0);">Email customisation, based on customer behaviour and traits </span></li><li><span style="color: rgb(0, 0, 0);">Flow customisation, allowing you to build complex and conditional flows. </span></li></ul> |
| Ease of Setup | 9 <p>Mailmodo offers a self-serve free trial and lets you purchase without talking to sales. Basic setup takes 10-20 minutes, and full customization, including custom events, is quick and well-guided with tips throughout, removing the need to search the help center or rely on support.</p> | 3 <p>Salesforce Marketing Editions offers a self-serve free trial, but setup takes time – expect at least 45 minutes just to get started.</p><p>Even basic tasks, like setting up automations or email campaigns, take more steps than most other marketing platforms, since there are more fields to fill out. Full customization and implementation can stretch to weeks or even months. And, just like with Salesforce CRM, you may need dedicated consultants or technical experts to handle data migration.</p> |
| Customer Support | 7 <p>Mailmodo provides excellent customer support with in-app live chat offering responses within minutes. It also features a comprehensive self-serve help center with high-quality, in-depth resources.</p> | 8 <p>Depending on your subscription level, different customer support channels are available.</p><p>Phone support is offered to most customers, and live chat is offered to limited segments of customers. Online support (i.e., via email) is always available.</p> |
| Integratability | 7 <p>Mailmodo integrates with platforms like Shopify, Zapier, HubSpot, Salesforce, and Mailchimp, addressing popular business needs. It also supports connecting existing forms from platforms such as Typeform, Unbounce, and Carrd.</p> | 5 <p>Salesforce Marketing Editions doesn’t quite live up to Salesforce’s reputation for integrations. While the broader platform connects well with other tools, Marketing Editions has more limitations. If you rely on multiple apps, it’s worth double-checking whether Salesforce Marketing Editions supports the integrations you need before committing.</p> |
| Ease of Migration | 7 <p>Subscriber lists and campaign data are easily exportable through a self-serve function.</p><p>Other data may also be accessed via an API, opening up more possibilities for integrating the platform with other software.</p> | 8 <p>Salesforce Marketing Editions offers solid export options – you can easily export contacts as CSV files, as you’d expect.</p><p>If you ever need to handle data portability requests for compliance reasons, Salesforce Marketing Editions provides a clear process for exporting all customer-related information, making it easier to stay on top of data protection requirements.</p> |
