| Functionality | 5 <p>Mailmodo offers strong functionality for email campaigns, including segmentation, personalization, and automation workflows for trigger-based actions and user journeys.</p><p>However, it lacks advanced features such as customizable analytics dashboards, omni-channel marketing tools, and website creation or optimization, restricting users to mainly email-building capabilities only.</p> | 4 <p>SendGrid only offers the key set of email marketing features - no other channels (e.g., SMS and Whatsapp) or website-related features (e.g., landing pages, website builder) are available. Automation, reporting and customisation are also quite basic. In our books though, this is enough for SMBs with simple needs.</p> |
| Ease of Use | 8 <p>Mailmodo is easy to navigate. Most startup employees would require just 1-2 hours and minimal guidance to use its key features proficiently. Functions like flows, campaigns, and segments are easily accessible, with straightforward processes that never feel overwhelming.</p> | 8 <p>Mostly due to its limited functionality, key workflows were intuitive and easy to navigate. It was also generally easy to locate key information.</p><p><br></p><p>However, we found a few UX nits:</p><ul><li>There was no way to take bulk actions on contacts e.g. bulk select them and add to list.</li><li>There was only 1 email automation template.</li></ul> |
| Look and feel | 6 <p>While the interface is less modern compared to some competitors and could be more polished, Mailmodo offers an attractive look and feel with fast load times.</p> | 5 <p>We were not so impressed by the slow page loads - even with only 100 contacts, loading times were 3-4 seconds per page, making the platform frustratingly slow at times. <span style="color: rgb(0, 0, 0);">Another thing to note is that the design is not fully responsive, sometimes text escapes containers when browser window is shrunk.</span></p><p><br></p><p>In terms of interface, SendGrid is very plain, but clean.</p> |
| Customisability | 5 <p>Much of the product is highly customizable, enabling users to create email campaigns from scratch or edit templates. Good conditional segmentation and flow creation are also offered.</p><p>However, the analytics dashboard lacks any customization options.</p> | 4 <p>SendGrid offers good customisability even without code, including the ability to:</p><ul><li>Make basic stylistic changes to client facing assets e.g. emails, signup forms</li><li>Complete basic personalisation for emails with contact information</li><li>Create basic email automation workflows</li></ul><p>However, it's notably lacking in the ability to create custom dashboards and advanced segments (based on custom events, such as website clicks or email interactions).</p> |
| Ease of Setup | 9 <p>Mailmodo offers a self-serve free trial and lets you purchase without talking to sales. Basic setup takes 10-20 minutes, and full customization, including custom events, is quick and well-guided with tips throughout, removing the need to search the help center or rely on support.</p> | 7 <p>SendGrid is very easy to set up. We particularly liked how easy it was to locate key features (though note slower loading times).</p><p><br></p><p>It takes around 30 minutes to an hour to complete basic setup, while full customisations (such as integrating with current tools or creating advanced workflows) takes at most 1-3 days. </p> |
| Customer Support | 7 <p>Mailmodo provides excellent customer support with in-app live chat offering responses within minutes. It also features a comprehensive self-serve help center with high-quality, in-depth resources.</p> | 5 <p>Support is only available through ticket submission in the Help Centre, as there is no live chat option. However, responses are typically provided within a few hours. The Help Centre itself is of high quality, offering detailed explanations and video guides.</p> |
| Integratability | 7 <p>Mailmodo integrates with platforms like Shopify, Zapier, HubSpot, Salesforce, and Mailchimp, addressing popular business needs. It also supports connecting existing forms from platforms such as Typeform, Unbounce, and Carrd.</p> | 4 <p>There were some pre-built integrations with 120 tools - though we note that these were mostly technical and developer focused tools.</p><p><br></p><p>SendGrid was, however, lacking many key integrations - notably, there was no integration with even the most common CRM or e-commerce sites. The only web builder it integrates with is Wordpress.</p> |
| Ease of Migration | 7 <p>Subscriber lists and campaign data are easily exportable through a self-serve function.</p><p>Other data may also be accessed via an API, opening up more possibilities for integrating the platform with other software.</p> | 8 <p>There's the capability to self-serve export contacts from any segments/ lists into CSV files. Other exports (such as analytics) are not available directly through the platform.</p><p><br></p><p>A strength, however, is that there is an email API product available to extract any other information.</p> |
