| Functionality | 8 <p>Omnisend offers all functionalities that most companies will need, even functionalities required by larger companies. In particular:</p><ul><li> Email automations have advanced conditional functions</li><li> Segmentation offers a rich dataset for studying consumers, and</li><li> Advanced analytics options help businesses see everything at a glance. </li></ul> | 4 <p>SendX provides core email campaign functionalities, including automated email series, a drag-and-drop email builder, and A/B testing. However, like many platforms, it lacks support for omni-channel marketing, such as SMS, social media management, or blog publishing through a built-in content management system. It also misses advanced features like AI-driven creative assistance and custom reporting.</p> |
| Ease of Use | 9 <p>An average startup employee would have no issues picking up most of Omnisend's features. E-commerce and marketing automation beginners will appreciate the clean user experience and simplicity-led workflows.</p> | 8 <p>SendX is easy to navigate. Most startup employees would require just 1-2 hours and minimal guidance to use its key features proficiently. Functions like flows, campaigns, and segments are easily accessible, with straightforward processes that never feel overwhelming.</p> |
| Look and feel | 7 <p>While the templates provided by Omnisend are excellent both in range and aesthetic, it loses a few points on its look and feel. We think some parts of the interface feel slightly outdated, and could do with a refresh!</p> | 4 <p>The interface is very basic and feels outdated, lacking the modern design elements seen in some competitors. It features minimal use of color, giving it a uniform and unpolished appearance. Most pages look similar and resemble forms rather than a visually engaging platform.</p> |
| Customisability | 8 <p>Omnisend supports high levels of customisation for segmentation, analytics, as well as emails. A standout feature is also its drag-and-drop email builder, which offers more customisation options than other competitors we tested.</p> | 5 <p>Much of the product is highly customizable, enabling users to create email campaigns from scratch or edit templates. Good conditional segmentation and flow creation are also offered.</p><p>However, the analytics dashboard lacks any customization options.</p> |
| Ease of Setup | 9 <p>Omnisend is breezily easy to set up. It offers a self-serve free trial, and it's easy to upgrade your plan without speaking to sales.</p><p><br></p><p>We also particularly appreciated the wealth of templates for automations, which autofills information from any integrated e-commerce platforms, such as Shopify.</p><p><br></p><p>Basic setup takes 10-20 minutes to complete, while fully customising (e.g., adding all of your integrated applications, and setting up custom segments) should take a day at most.</p> | 7 <p>SendX offers a self-serve free trial and allows purchase without needing to talk to sales. Basic setup takes 10-20 minutes, while full customization, including advanced workflows, integrations, and custom email templates, is typically completed within a day with minimal assistance.</p> |
| Customer Support | 9 <p>Omnisend offers 24/7 customer support, through an in-app live chat, self-serve help centre, and through email as well.</p> | 7 <p>SendX provides excellent customer support with in-app live chat during their business hours, offering responses within minutes. It also features a comprehensive self-serve help center with high-quality, in-depth resources.</p> |
| Integratability | 8 <p>Omnisend has 130+ integrations, including ecommerce platforms, third-party apps, and workflow automation apps. Most apps that a business would need are covered in this list.</p> | 4 <p>SendX integrates with platforms like Zapier, WooCommerce, Stripe, and Pipedrive. However, for platforms like Shopify, Webflow, Typeform, HubSpot, and Salesforce, it relies on third-party integrations, requiring additional setup compared to native solutions.</p> |
| Ease of Migration | 7 <p>You can export .csv files of your contacts and segments directly in the app. Other exports must be done manually or by contacting customer service.</p> | 5 <p>Subscriber lists are easily exportable through a self-serve function, but campaign data is not.</p><p>Other data may also be accessed via an API, opening up more possibilities for integrating the platform with other software.</p> |
