In comparing these EU-based Google Analytics alternatives, Plausible emerges as the more polished option with its modern interface and superior documentation, while Simple Analytics offers better automatic event tracking. Plausible is better suited to teams prioritizing user experience and development documentation, with its clean interface and quick page loads.
Simple Analytics, meanwhile, better serves users wanting immediate insights without manual configuration, thanks to its native auto-capture capabilities. Both tools are lightweight web analytics solutions, lacking advanced features like heatmaps or session replays, making them most appropriate for small businesses seeking basic website analytics.