| Functionality | 3 <p>Plausible is a lightweight web analytics tool. It covers all the essentials for this time of product including real time page view and visitor data, referral source tracking and basic traffic segmentation. However, you'll not find any powerful product analytics functionality like heatmaps or session recordings.</p> | 5 <p>As simple web analytics tools go, we were pleasantly surprised by Umami's range of functionality. Not only does it offer the fundamentals of web analytics - page views, referral source tracking and visitor segmentation data - but it also offers some product analytics too such as cohort retention data and user journey mapping.</p> |
| Ease of Use | 8 <p>Given its limited feature set and beautiful design, Plausible is particularly easy to use. It would take an average SMB employee less than 20 minutes to master its use.</p> | 8 <p><span style="color: rgb(0, 0, 0);">Given its limited feature set and beautiful design, Umami is particularly easy to use. It would take an average SMB employee less than 20 minutes to master its use.</span></p> |
| Look and feel | 8 <p>Plausible is a very well design analytics tool. Its aesthetic is clean and modern. Additionally, when tested we found page load time to be snappy and responsive (<1s).</p> | 8 <p><span style="color: rgb(0, 0, 0);">Umami is a very well design analytics tool. Its aesthetic is clean and modern. Additionally, when tested we found page load time to be snappy and responsive (<1s).</span></p> |
| Customisability | 3 <p><span style="color: rgb(0, 0, 0);">Beyond custom events, Plausible offers limited scope for customization. We would like to have seen more options to tweak the dashboard itself and change how data is visualized.</span></p> | 4 <p><span style="color: rgb(0, 0, 0);">Beyond custom events and some product analytics report creation, Umami offers limited scope for customization. We would like to have seen more options to tweak the main dashboard itself and change how data is visualized.</span></p> |
| Ease of Setup | 7 <p>Like most web analytics products, Plausible was also very simple to implement - requiring only a simple script. Additionally, it offers a self-serve free trial. Given the lack of complex functionality, there's little to set up in terms of additional customization either.</p> | 7 <p><span style="color: rgb(0, 0, 0);">Like most web analytics products, Umami was also very simple to implement - requiring only a simple script. Additionally, it offers a self-serve free trial. Given the lack of complex functionality, there's little to set up in terms of additional customization either.</span></p> |
| Customer Support | 7 <p>Plausibles developer documentation is well laid out, easy to digest and detailed. It also offers very strong search functionality too.</p> | 6 <p>Umami offers fairly robust developer documentation that is simple and easy to digest. We appreciate the clarity of its layout. However, we would have appreciated better documentation search being implemented.</p> |
| Integratability | 3 <p><span style="color: rgb(0, 0, 0);">Plausible offers a fairly robust API through which you can interact with data programatically. However, it offers little to no integrations beyond this.</span></p> | 3 <p><span style="color: rgb(0, 0, 0);">Umami offers a fairly robust API through which you can interact with data programatically. However, it offers little to no integrations beyond this.</span></p> |
| Ease of Migration | 6 <p><span style="color: rgb(0, 0, 0);">Plausible offers self-serve export functionality for key datapoints via its web app. Additionally, its API is robust and allows business to access datapoints programatically.</span></p> | 6 <p><span style="color: rgb(0, 0, 0);">Umami offers self-serve export functionality for key datapoints via its web app. Additionally, its API is robust and allows business to access datapoints programatically.</span></p> |
