| Functionality | 10 <p>PostHog's functionality range is the best on the market. It excels in richness in nearly every category from automatic event capture to heatmaps to session replay recordings.</p> | 7 <p>For a web analytics tool, we were pleasantly surprised by the depth of functionality that Matomo offers. Features such as heatmaps, session replays and scroll depth tracking are all unique when looking at Matomo's competitors. We also appreciate that the tool is open source and can be self-hosted should you wish.</p> |
| Ease of Use | 5 <p>PostHog’s web app can feel overwhelming due to the sheer number of controls and limited in-product guidance (e.g. tooltips or hints). Less experienced users often end up a bit lost. For example, on the Web Analytics tab, there are ~50 controls - most of which are undefined, and some (e.g. 'Paths' and 'Correlation Analysis') which even confused even fairly experienced users.</p><p>That said, inside specific areas - like session replays - controls and charts are much easier to use.</p> | 3 <p>Given the sheer breadth of functionality and dated design, we found Matomo frustrating and confusing to use. Most of its interfaces are non-standard when compared with modern web analytics products and its more powerful features take a lot of effort to fully configure. It would take an average SMB employee several hours to master the platforms use.</p> |
| Look and feel | 7 <p>PostHog's design aesthetic is warm and quirky. Given the sheer breadth of functionality, they do a good job of presenting information clearly, though we would have preferred a touch more simplicity. When tested, pages and charts were extremely fast to load (<1s).</p> | 2 <p>Matomo's design is very dated. Most interfaces are extremely overwhelming, confusing or clunky. Given the sheer breadth of functionality on offer this isn't exactly surprising. Additionally, we found many pages to be sluggish to load (taking >3 seconds).</p> |
| Customisability | 8 <p>PostHog is one of the most customizable tools on the market. Everything from reports, to custom metrics to self-hosting is possible with this tool.</p> | 7 <p>Matomo offers a lot of scope for customization. From custom reports to A/B tests there are a number of fine tweaks, visualization changes or experiment details which can be fine tuned to get the most out of your analytics experience. Additionally the product is open-source meaning you can self-host it if you wish to.</p> |
| Ease of Setup | 7 <p>PostHog offers a self-serve product with a very generous free tier. Additionally, it was one of the first products to pioneer automatic event capture, meaning it's pretty simple to get value from the product after installing a simple script. That being said, the onboarding process is very developer centric so is best suited to technical team members.</p> | 5 <p>Matomo offers a self-serve free trial like most of the tools in this sector. In terms of setup, most websites will only need to install a simple code snippet to access full functionality. That being said, if you want to take advantage of the more powerful features such as heatmaps, there is a fair amount of additional customization and setup required in the dashboard itself which can take several days.</p> |
| Customer Support | 9 <p>As with the majority of tools in the space, the primary means for support will come from developer documentation. PostHog's docs are best in class. Additionally, thanks to a thriving open-source developer ecosystem, its forums are lively and a great way to get answers to technical questions in less than 24 hours.</p> | 3 <p>Like with most analytics tools, developer documentation and knowledge bases are the primary avenue for support. Unfortunately we found Matomos to be poorly laid out and hard to navigate. Beyond that, they offer a ticket system for help queries which take a few days to get responses from.</p> |
| Integratability | 10 <p>PostHog offers one of the widest arrays of integrations we've tested covering everything from data warehouses, to CRMs, to CDPs and even customer support tools. They also offer a great API through which you can interact with the product programatically.</p> | 7 <p>Matomo offers an extensive API that goes beyond just gathering stats - it also allows you to access live data and make changes to goal/website configuration. Additionally, we were pleased to see easy set up with Google tag manager and BigQuery.</p> |
| Ease of Migration | 9 <p>PostHog offers self-serve export functionality within its web app. It also offers a very robust and well documented API through which you can interact with data from the product directly.</p> | 8 <p>Matomo offers self-serve export of key data directly from its web app. Additionally, it also offers a strong API through which you can pull data programatically.</p> |
