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Reply vs Salesforce Marketing Editions - Comparison 2025

Reply vs. Salesforce Marketing Editions

Last updated on

Reviewed by Steph Leung

Stackfix Product & Operations Lead

SL

Salesforce Marketing Editions and Reply serve distinctly different marketing needs. Salesforce Marketing Editions excels as a comprehensive enterprise marketing platform with superior customization, robust segmentation, and extensive e-commerce integration capabilities, making it ideal for large businesses with complex marketing needs and existing Salesforce infrastructure.

Reply, on the other hand, shines as a specialized sales outreach platform with superior email deliverability, AI capabilities, and a modern interface, better suited for businesses focused on sales prospecting and cold outreach campaigns.

Reply Product Logo

Advantages of Reply

Reply is significantly better at deliverability monitoring
Reply offers over 30 specialized deliverability features and pairs users with deliverability experts, providing advanced tools to maintain high email engagement rates and avoid spam filters. In contrast, Salesforce Marketing Cloud offers more basic deliverability tracking capabilities.
Reply has superior AI capabilities
Reply includes AI-powered message drafting capabilities, which Salesforce Marketing Cloud lacks entirely. This is particularly valuable for teams needing to scale personalized communication efficiently.
Reply offers better customization options
Reply's customization capabilities are more intuitive and modern compared to Salesforce Marketing Cloud's more complex interface. This is especially important for teams that need to quickly implement and modify their marketing workflows.
Reply has a more modern interface
Reply features a clean, modern interface with fast-loading pages, while Salesforce Marketing Cloud's interface feels crowded and dated. This difference significantly impacts daily user experience and productivity.
Salesforce Marketing Editions Product Logo

Advantages of Salesforce Marketing Editions

Salesforce Marketing Editions provides superior visual analytics
The platform offers comprehensive visual dashboards with detailed engagement history, campaign activities, and user tracking. While Reply also has good analytics, Salesforce's integration with its CRM provides deeper insights crucial for data-driven marketing decisions.
Salesforce Marketing Editions has better e-commerce integration
With native integrations for Shopify, WooCommerce, and Stripe, Salesforce Marketing Editions is significantly better suited for e-commerce businesses than Reply, which lacks these key integrations. This makes it the superior choice for online retailers needing integrated marketing solutions.
Salesforce Marketing Editions has more robust segmentation capabilities
The platform excels at detailed customer segmentation, offering tracking of engagement, channels, consumer health, and engagement over time. While Reply offers basic segmentation, it lacks advanced features like customer health monitoring, making Salesforce the better choice for businesses requiring sophisticated customer targeting.
Salesforce Marketing Editions is significantly better at customization
Salesforce Marketing Editions offers superior customization options, particularly in analytics customization, email personalization, and complex conditional flows. We find this level of customization to be crucial for enterprise businesses needing detailed control over their marketing operations.

Reply is best for

  • Businesses with a low email volume (1k-5k emails per month)
  • Who need sophisticated AI-powered cold email outreach and need personalized automated email sequences
  • And/or who want advanced deliverability monitoring and need expert guidance on email deliverability

Salesforce Marketing Editions is best for

  • Businesses with high email volume (10k-50k emails per month) who are already using Salesforce CRM
  • Who need advanced customer segmentation capabilities and detailed engagement tracking across multiple channels
  • And/or who want robust automation workflows with conditional branching based on external events

Reply is less good for

  • Businesses with low email volume (1k-5k emails per month) who need basic email marketing functionality
  • Who need sophisticated email design capabilities and require visual email builders, pre-designed templates, or A/B testing
  • And/or who need e-commerce marketing features and integrations with platforms like Shopify, WooCommerce, or Stripe

Salesforce Marketing Editions is less good for

  • Businesses with low email volume (1k-5k emails per month)
  • Who need user-friendly email builders and modern, ready-to-use templates
  • And/or who need basic marketing features without complex CRM integration

Gallery

Reply logoReply
Reply screenshot
Salesforce Marketing Editions logoSalesforce Marketing Editions
Salesforce Marketing Editions screenshot

Pricing, features & ratings

Reply logo

Reply

Starting at

$59

Billed monthly

Pricing calculatorVisit Website
Salesforce Marketing Editions logo

Salesforce Marketing Editions

Starting at

$25

user / month

Billed monthly

Pricing calculatorVisit Website
Stackfix Verdict
Functionality
4

Functionality

4/10

<p>As a sales outreach platform, Reply is very much fit for purpose. However, in terms of other marketing features, such as aesthetic email templates or richer automations geared towards e-commerce, Reply lags behind.</p>
8

Functionality

8/10

<p>Salesforce Marketing Editions is a powerful, highly customizable marketing tool with a strong focus on CRM and customer segmentation. It’s a heavyweight platform, packed with features, but leans more toward data-driven marketing than sleek design.</p><p><br></p><p>You get the essentials – marketing automation, email marketing, and deep CRM integration – but there are some notable gaps:</p><ul><li>No modern, visually polished email templates</li><li>No built-in landing page builder</li><li>No native SMS sending (SMS requires an integration)</li></ul><p><br></p><ul><li>If you need a marketing tool that’s tightly connected to Salesforce and built for segmentation, it delivers. But if design and ease of use matter most, you might find it lacking.</li></ul>
Ease of Use
5

Ease of Use

5/10

<p>We didn't find Reply particularly easy to use; its learning curve will be quite steep for those who are only used to running marketing automations on the bigger player apps - the layout on the home bar is not particularly easy to navigate.</p><p><br></p><p>We'd estimate the app to take at least a day for a regular startup employee to pick up - significantly more time than the other apps we tested.</p>
3

Ease of Use

3/10

<p>Salesforce Marketing Editions is not particularly beginner friendly - we'd recommend it to those with previous Salesforce or CRM experience, simply because its marketing automation functions also rely heavily on the same interface.</p>
Look and feel
8

Look and feel

8/10

<p>Reply has an excellent look and feel. The interface is clean and modern - and once you find your way around, it's a pleasure to use. Pages also load very fast, meaning that technical holdbacks won't set you back!</p>
6

Look and feel

6/10

<p>While relatively straightforward to navigate, the interface does not deliver delight. This is mostly due to the fact that many buttons and fields feel crowded - unless you know your way around Salesforce software already, this may be hard to wrap your head around.</p>
Customisability
8

Customisability

8/10

<p>Automations and emails are highly customisable - and the API key is easily accessible within the main menu, helping you create any integrations you may need.</p><p><br></p><p>Moreover, the emails are mostly text-based, and are also highly customisable.</p>
9

Customisability

9/10

<p><span style="color: rgb(0, 0, 0);">Salesforce Marketing Editions offers some of the best customisation options we've seen. Specifically, it offers: </span></p><ul><li><span style="color: rgb(0, 0, 0);">Analytics customisation, allowing you to see the key details for key customer segments </span></li><li><span style="color: rgb(0, 0, 0);">Email customisation, based on customer behaviour and traits </span></li><li><span style="color: rgb(0, 0, 0);">Flow customisation, allowing you to build complex and conditional flows. </span></li></ul>
Ease of Setup
5

Ease of Setup

5/10

<p>Given the complexity of setting up any type of sales system, we've given Reply an average ease of setup score. This encompasses the amount of time it takes to complete basic setup (around an hour), as well as the amount of time it takes to complete more advanced customisations, such as advanced workflows and integrations.</p>
3

Ease of Setup

3/10

<p>Salesforce Marketing Editions offers a self-serve free trial, but setup takes time – expect at least 45 minutes just to get started.</p><p>Even basic tasks, like setting up automations or email campaigns, take more steps than most other marketing platforms, since there are more fields to fill out. Full customization and implementation can stretch to weeks or even months. And, just like with Salesforce CRM, you may need dedicated consultants or technical experts to handle data migration.</p>
Customer Support
7

Customer Support

7/10

<p>Reply has a live chat feature which has been enhanced by AI (thanks to intercom, their customer support provider). There's also a dedicated customer success team on hand, who you can email anytime with strategy or project-specific queries.</p>
8

Customer Support

8/10

<p>Depending on your subscription level, different customer support channels are available.</p><p>Phone support is offered to most customers, and live chat is offered to limited segments of customers. Online support (i.e., via email) is always available.</p>
Integratability
5

Integratability

5/10

<p>There is a fantastic list of integrations provided by reply - covering automations, account-based selling, and marketing. However, it does not cover a whole list of e-commerce and marketing tools that other platforms do cover.</p>
5

Integratability

5/10

<p>Salesforce Marketing Editions doesn’t quite live up to Salesforce’s reputation for integrations. While the broader platform connects well with other tools, Marketing Editions has more limitations. If you rely on multiple apps, it’s worth double-checking whether Salesforce Marketing Editions supports the integrations you need before committing.</p>
Ease of Migration
3

Ease of Migration

3/10

<p>There is no clear way to export contacts from Reply. However, if you use Reply Data –&nbsp;their database with 140m+ contacts –&nbsp;there an option to export selected contacts.</p>
8

Ease of Migration

8/10

<p>Salesforce Marketing Editions offers solid export options – you can easily export contacts as CSV files, as you’d expect.</p><p>If you ever need to handle data portability requests for compliance reasons, Salesforce Marketing Editions provides a clear process for exporting all customer-related information, making it easier to stay on top of data protection requirements.</p>
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