| Functionality | 5 <p>RocketReach is a no-frills lead generation tool. It's prospecting interface provides some of the most granular filtering options out of any product on the market. Additionally, the size of its contact database ranks as one of the largest amongst competitors.</p><p>However, RocketReach lacks many common outbound features that you might expect to see. Though it does provide the ability to reach out to leads one email at a time or automate reach out to multiple leads through its AI - you are not able to create email sequences meaning that most businesses will want to use a dedicated engagement platform alongside RocketReach.</p> | 6 <p>Unlike many products in this market, Snov.io is more than just a database - it bundles in a outbound sequencing tool and a CRM too. Whilst its email/LinkedIn automation toolkit is well executed, its prospecting functionality leaves a lot to be desired - missing key pieces of data such as phone numbers, buyer intent signals and technographic data.</p> |
| Ease of Use | 8 <p>RocketReach's limited functionality makes it simple to use. Its prospecting interfaces are familiar and intuitive. Additionally, its email features are simple and easy to use too. <span style="color: rgb(0, 0, 0);">It would take an average SMB employee under 15 minutes to master its use.</span></p> | 7 <p><span style="color: rgb(0, 0, 0);">Despire its range of features, Snov.io's web app is intuitive and easy to navigate. It's core prospecting interfaces are relatively familiar amongst competitors making it easy to pick up. It would take an average SMB employee less than 30 minutes to master its use.</span></p> |
| Look and feel | 5 <p>RocketReach's web app is simple and easy to navigate. However we did find the design aesthetic to feel dated and and handful of views to be overflowing and cramped with excessive information. Though most pages were fast to load, some searches were slow to render (often >5s).</p> | 6 <p>Snov.io's interface is modern and well presented. When tested, we find its search pages to load quickly, often under 2 seconds. However, the use of bright colours throughout the interface can be a little overwhelming at times.</p> |
| Customisability | 3 <p><span style="color: rgb(0, 0, 0);">While RocketReach offers the ability to create custom lists, it lacks some customisability facets that larger businesses may find helpful. These include the ability to save and share custom searches with colleagues or to manage and assign territories to specific sales agents.</span></p> | 5 <p>Snov.io offers a handful of channels for customising your experience with the product. The ability to create custom fields for leads and also customise how lists are presented are particularly helpful. However, we were slightly disappointed to see a lack of some enterprise friendly features such as the ability to assign custom territories to specific sales agents.</p> |
| Ease of Setup | 7 <p>RocketReach offers a simple, self-serve free trial for their platform. When tested, we found the initial setup to be simple (taking <10 mins). Additionally, connecting email addresses to their outbound platform was relatively trivial too - with a one click connect feature for popular providers like Google and Outlook.</p> | 8 <p>Snov.io offers a simple, self-serve free trial for their platform. When tested, we found the initial setup to be simple (taking <10 mins). Additionally, connecting email addresses to their outbound functionality was relatively trivial too meaning that it does not take long to get the most out of the platform.</p> |
| Customer Support | 3 <p>You can contact RocketReach's customer support via a live chat widget inside their web app. At first, you'll be greeted by an AI bot which, when tested, we found to be relatively unhelpful and eager to hand you off to irrelevant help centre articles. However, it is fairly easy (<2 mins) to reach a real support agent if within their operating hours. Though once we were in touch, we found agents to lack knowledge about complex questions and often leaning on providing irrelevant help centre links for answers.</p> | 3 <p>You can contact Snov.io's support agents via a live chat widget within their web app. When tested, we find it relatively quick to get a hold of an agent (<10 mins). However, support agents were often unhelpful and often resorted to sharing unhelpful help centre articles instead of addressing questions directly.</p> |
| Integratability | 5 <p><span style="color: rgb(0, 0, 0);">RocketReach provides a number of native integrations with popular CRMs (Salesforce, Hubspot), sales engagement platforms (Outreach, Salesloft) and automation platforms like Zapier. Additionally, it offers an API through which users can interact with RocketReach's database directly.</span></p> | 6 <p><span style="color: rgb(0, 0, 0);">Snov.io provides a number of integrations with popular CRMs (Salesforce, Hubspot), email platforms (GMail, Outlook) and automation platforms like Zapier. Additionally, it offers an API through which users can interact with Snov.io's database directly. However, we would like to see native integrations with sales engagement platforms such as Outreach and Salesloft</span></p> |
| Ease of Migration | 5 <p><span style="color: rgb(0, 0, 0);">RocketReach offers self-serve export functionality for both contacts and companies. Additionally, RocketReach offers an API through which businesses are able to interact with their database directly.</span></p> | 6 <p><span style="background-color: rgb(255, 255, 255); color: rgb(33, 33, 33);">Snov.io offers self serve export functionality within its web app to CSV, XLSX, or Google Sheets formats. Additionally, it offers an API to customers on their higher tiers which can be used to </span><span style="color: rgb(0, 0, 0);">interact with Snov.io's database directly.</span></p> |
