| Functionality | 7 <p>Salesloft offers very rich and deep functionality in some areas but is completely lacking in others. Its sales forecasting, intent tracking and deal pipeline management features are class leading. However, you'll not find any kind of native contact database present, meaning you'll need to pay separately to source your leads elsewhere.</p> | 6 <p>ActiveCampaign is a fairly basic email outbound tool that also packages a decently strong native CRM. As such if these are the areas you're focused on, then the tool covers the basics well. However, it lacks any kind of native prospecting database and offers no support for core channels such as phone outbound - so if you need these, you're better off looking elsewhere.</p> |
| Ease of Use | 6 <p>Salesloft's core interfaces are fairly intuitive to use and well presented. That being said, given the sheer breadth of functionality depth in some areas, some interfaces did feel overwhelming at times and somewhat information dense.</p> | 7 <p><span style="color: rgb(0, 0, 0);">It would take an average small business employee less than an hour to properly figure out the functionalities of this software - a great learning curve if you ask us. The layout is also extremely intuitive, making this a beginner-friendly piece of software.</span></p> |
| Look and feel | 6 <p>Salesloft's UI is fairly modern and intuitive. It's pages are quick to load and the product feels smooth to use.</p> | 4 <p><span style="color: rgb(0, 0, 0);">We found ActiveCampaign's interface to generally be intuitive, especially with regards to sequencing and email drafting. However, the frustratingly slow loading times (more than 4 seconds in many cases) can be a real deal-breaker.</span></p> |
| Customisability | 7 <p><span style="color: rgb(0, 0, 0); background-color: rgb(255, 255, 255);">From an engagement perspective, there are a number of customization options Salesloft offers. For example, you can provide their AI with context about your business and targets which will then be used across a range of touchpoints. Salesloft's analytics dashboards are also very customizable and among some of the most granular we've tested</span></p> | 5 <p><span style="color: rgb(0, 0, 0);">ActiveCampaign offers the usual channels around customization including things like setting up custom workflows, using their AI to draft sequences etc. However, we would like to see more granularity when it comes to making custom reports and dashboards from an analytics perspective.</span></p> |
| Ease of Setup | 3 <p>Salesloft does not offer any kind of trial. Additionally, the product is not self-serve - meaning you'll have to hop on a minimum of two calls with sales representatives before you can even try the tool.</p> | 6 <p>ActiveCampaign offers a self-serve trial – it takes around 10-20 minutes to finish basic setup, and fully customising workflows takes 1-2 days at most. We especially appreciated how easy it was to use AI to draft sequences and emails despite the lack of proper templates.</p> |
| Customer Support | 7 <p>Salesloft primarily offers customer support via two channels - traditional support tickets and live chat. They also offer a very rich and comprehensive help centre which should be able to answer most questions.</p> | 8 <p>The primary channel for support is live chat. When tested, we found response times to be swift (when in working hours which are <span style="color: rgb(0, 0, 0);">3am-11pm CT) and helpful. Additionally, ActiveCampaign also provide a decent support centre too.</span></p> |
| Integratability | 9 <p>Salesloft is one of the best integrated tools on the market. It offers strong integrations with core CRM platforms, automation platforms like Zapier, email providers and also ad-hoc services like document signing platforms and prospecting databases.</p> | 7 <p>ActiveCampaign offers a fairly large array of integrations which covers most of the tooling you'd expect (HubSpot is notably absent). That being said, we would like to have seen native integrations with more prospecting databases such as Apollo (though this can be configured through an automation platform like Zapier).</p> |
| Ease of Migration | 6 <p>Salesloft offers self-serve export functionality for contact lists and analytics data within its web app. It also offers a well documented API through which you can interact with data in Salesloft programatically.</p> | 6 <p>ActiveCampaign offers self serve export functionality directly within its web app. Additionally, it offers an API through which you can interact with data on the platform programatically too.</p> |
