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Salesloft vs Woodpecker - Comparison 2025

Salesloft vs. Woodpecker

Last updated on

Reviewed by Paddy Stobbs

Stackfix Co-Founder & CEO

PS

Salesloft and Woodpecker serve distinctly different market segments within the sales engagement space. Salesloft is clearly positioned for enterprise customers, offering comprehensive analytics, multi-channel engagement capabilities, and sophisticated pipeline management tools. It's particularly well-suited for larger sales teams requiring deep insights and extensive integration capabilities.

Woodpecker, in contrast, is a more basic tool aimed at SMBs, focusing primarily on email engagement with limited analytics and integration capabilities. While Woodpecker offers easier setup and includes a basic native contact database, Salesloft provides significantly more powerful features for sophisticated sales operations, despite requiring separate prospecting tools.

Salesloft Product Logo

Advantages of Salesloft

Salesloft is significantly more powerful at analytics and insights than Woodpecker
While Woodpecker offers basic email metrics, Salesloft provides comprehensive analytics across all channels, including AI-powered insights for pipeline analysis, intent tracking, and conversation analysis. This depth of analytics is particularly valuable for enterprise sales teams needing detailed performance insights and coaching capabilities.
Salesloft has superior sequence building functionality compared to Woodpecker
While Woodpecker offers basic email and SMS sequences, Salesloft provides richer sequence building with native support for multiple channels including phone calls and LinkedIn integration. This makes it more suitable for teams requiring sophisticated, multi-channel outreach campaigns.
Salesloft offers vastly superior integration capabilities compared to Woodpecker
With superior integratability, Salesloft provides robust native integrations with key platforms and services. This makes it particularly valuable for enterprises needing seamless connectivity with their existing tech stack, from CRMs to document signing platforms.
Salesloft uniquely offers comprehensive sales forecasting capabilities
Unlike Woodpecker which lacks this functionality entirely, Salesloft provides robust sales forecasting features. This makes it particularly valuable for enterprise sales teams who need to predict and manage their pipeline effectively.
Woodpecker Product Logo

Advantages of Woodpecker

We don't consider Woodpecker to have meaningful advantages.

Salesloft is best for

  • Businesses with existing lead generation solutions in place
  • Who need comprehensive sales analytics and AI-powered insights
  • And/or who need advanced pipeline tracking and sales forecasting capabilities

Woodpecker is best for

  • Businesses with straightforward email and SMS outreach requirements
  • Who need quick setup and deployment of outreach campaigns
  • And/or who need basic email performance tracking without complex analytics

Salesloft is less good for

  • Businesses with small sales teams looking for a simple, self-serve solution
  • Who need advanced sequence automation with branching logic
  • And/or who need built-in email warmup and inbox rotation capabilities

Woodpecker is less good for

  • Businesses with sophisticated multi-channel outreach requirements beyond email and SMS
  • Who need advanced prospecting capabilities and high-quality contact data
  • And/or who need extensive analytics, customization options, and power-user features

Gallery

Salesloft logoSalesloft
Salesloft screenshot
Woodpecker logoWoodpecker
Woodpecker screenshot

Pricing, features & ratings

Salesloft logo

Salesloft

Custom

Contact us for a quote

Billed monthly

Pricing calculatorVisit Website
Woodpecker logo

Woodpecker

Starting at

$29

Billed monthly

Pricing calculatorVisit Website
Stackfix Verdict
Functionality
7

Functionality

7/10

<p>Salesloft offers very rich and deep functionality in some areas but is completely lacking in others. Its sales forecasting, intent tracking and deal pipeline management features are class leading. However, you'll not find any kind of native contact database present, meaning you'll need to pay separately to source your leads elsewhere.</p>
5

Functionality

5/10

<p>Woodpeckers functionality is quite basic. From a channel perspective, you're only really getting email and SMS support (LinkedIn requires an external integration). And though we appreciated the native prospecting database, we found it to be very simplistic and of fairly low quality.</p>
Ease of Use
6

Ease of Use

6/10

<p>Salesloft's core interfaces are fairly intuitive to use and well presented. That being said, given the sheer breadth of functionality depth in some areas, some interfaces did feel overwhelming at times and somewhat information dense.</p>
6

Ease of Use

6/10

<p>Given its limited functionality, Woodpecker is broadly a simple tool to use. Our only complaint is that many of its interfaces were unintuitive and non-standard (such as its main sequence building interface and its prospecting database interface).</p>
Look and feel
6

Look and feel

6/10

<p>Salesloft's UI is fairly modern and intuitive. It's pages are quick to load and the product feels smooth to use.</p>
4

Look and feel

4/10

<p>Woodpecker's design aesthetic, though modern and light, does feel somewhat unusual. There's a lot of whitespace on pages meaning you'll need to scroll a lot to use the product - it's definitely not for power users. Additionally, interfaces were often unusual and unintuitive to use.</p>
Customisability
7

Customisability

7/10

<p><span style="color: rgb(0, 0, 0); background-color: rgb(255, 255, 255);">From an engagement perspective, there are a number of customization options Salesloft offers. For example, you can provide their AI with context about your business and targets which will then be used across a range of touchpoints. Salesloft's analytics dashboards are also very customizable and among some of the most granular we've tested</span></p>
3

Customisability

3/10

<p>Woodpecker doesn't offer many avenues for customization. We would like to have seen more on offer from both an analytics and reports point of view but also we would like ot have seen more AI integration across the product too.</p>
Ease of Setup
3

Ease of Setup

3/10

<p>Salesloft does not offer any kind of trial. Additionally, the product is not self-serve - meaning you'll have to hop on a minimum of two calls with sales representatives before you can even try the tool.</p>
7

Ease of Setup

7/10

<p>Woodpecker offers a self-serve trial meaning you can sign up and use the product with little to no friction. Additionally, given the simplicity of the overall feature set, it only takes around an hour to set the whole product up with few avenues for additional customization beyond that.</p>
Customer Support
7

Customer Support

7/10

<p>Salesloft primarily offers customer support via two channels - traditional support tickets and live chat. They also offer a very rich and comprehensive help centre which should be able to answer most questions.</p>
6

Customer Support

6/10

<p>Woodpecker primarily offers customer support via a live chat widget inside its web app. When tested, agents were helpful and answered questions concisely, however, response times varied from 30 minutes to hours in some cases.</p>
Integratability
9

Integratability

9/10

<p>Salesloft is one of the best integrated tools on the market. It offers strong integrations with core CRM platforms, automation platforms like Zapier, email providers and also ad-hoc services like document signing platforms and prospecting databases.</p>
5

Integratability

5/10

<p>Woodpecker offers integrations with some CRMs such as HubSpot and Pipedrive as well as connectors such as Zapier. We would like to have seen more native integrations with alternative prospecting databases such as Apollo.</p>
Ease of Migration
6

Ease of Migration

6/10

<p>Salesloft offers self-serve export functionality for contact lists and analytics data within its web app. It also offers a well documented API through which you can interact with data in Salesloft programatically.</p>
5

Ease of Migration

5/10

<p>Woodpecker offers self-serve export functionality from within its web app for contact and analytics data.</p>
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