Avoma and Salesroom serve distinctly different needs in the conversation intelligence space. Avoma is better suited for organizations requiring comprehensive sales methodology implementation, mobile capabilities, and broad system integration. Salesroom, with its real-time coaching capabilities and modern interface, is better suited for teams focused on improving live call performance and requiring minimal setup time. The choice between them largely depends on whether you prioritize post-call analysis and broad integration (Avoma) or real-time coaching and ease of use (Salesroom).
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Salesroom vs Avoma - Comparison 2025
Salesroom vs. Avoma
Last updated on
Reviewed by Paddy Stobbs
Stackfix Co-Founder & CEO
Advantages of Salesroom
Salesroom is significantly better at real-time coaching than Avoma
Salesroom has a more intuitive interface than Avoma
Salesroom provides easier initial setup than Avoma
Advantages of Avoma
Avoma is significantly better at customer support than Salesroom
We found Avoma's support to be highly responsive during UK hours, with comprehensive help documentation including best practices. This is particularly valuable for teams new to conversation intelligence who need guidance on implementation. Salesroom, by contrast, was much slower to respond.
Avoma offers superior mobile capabilities compared to Salesroom
Avoma has broader integration capabilities than Salesroom
Salesroom is best for
- Businesses who need real-time AI coaching during calls to improve rep performance
- Who want frictionless video conferencing and call analysis in one platform without additional subscriptions.
Avoma is best for
- Businesses with less mature sales teams seeking AI-driven coaching and comprehensive note-taking
- Who need comprehensive meeting documentation with intelligent summaries and follow-ups
- And/or who need to share customer conversations across their organization
Salesroom is less good for
- Businesses preferring hands-on manager coaching over AI-driven feedback
- And/or who need mobile access to review calls and receive notifications on the go
Avoma is less good for
- Businesses with established sales processes who need a modern, streamlined interface
- Who need real-time coaching capabilities
- And/or who need advanced deal risk analysis
Gallery
Salesroom
Avoma
Pricing, features & ratings
 Salesroom Starting at $29rep / month Billed monthly |  Avoma Starting at $290Billed monthly |
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| Stackfix Verdict | ||
|---|---|---|
| Functionality | 7 <p>AI-driven coaching and feedback in real-time will really appeal to businesses where traditional coaching has not fed through to altering behaviours by reps. Functionality is focused on conversation insights, and you cannot manage sales forecasts and deal reviews within Salesroom so teams requiring this level of sophistication may need a full-service platform.</p> | 6 <p>Unusually among revenue intelligence and sales coaching platforms, Avoma includes a scheduler in all paid subscriptions. In case you don't already use a standalone scheduler or a scheduling feature in your lead generation platform, this could be a great value-add.</p><p>Call recording, transcription and information extraction is excellent, including abstraction to pre-configured and custom sales frameworks and drafting of follow-up messaging.</p><p>We noticed that the engineering team is constantly updating the product - we noticed alerts to refresh the page due to an update. We love to see this because this is the essence of SaaS.</p> |
| Ease of Use | 6 <p>The platform is fairly intuitive for creating meetings impromptu or in the calendar for future calls.</p><p>There is no learning curve to speak of - Sales reps should be up and running with minimal formal training, especially in organizations moving over from a full-service manager-led coaching platform.</p> | 4 <p>Scheduling a meeting is intuitive since it happens through the calendar integration. Beyond that we found that navigating a fairly busy user interface is a steep learning curve.</p> |
| Look and feel | 8 <p>We like the clean interface and how we can navigate between meetings, workflows and team insights. Creating a new Salesroom meeting link is quick and intuitive.</p> | 4 <p>With multiple scrolling panels on each page, Avoma has a somewhat dated feel, and page loads are quite slow. We did find that once we knew where we were looking, the layout made sense. Still we'd love to see the pages less 'busy'</p> |
| Customisability | 9 <p>We like the ability to create and customize your own playbooks. Pre-built options include MEDDIC, BANT, Challenger and SPICED, with each element having its own signal (a prompt to the AI engine with a specific question) and you can edit these prompts and create your own signals to make the framework fit your own playbook. You can also equip your reps to respond to differnet cues in real time by customizing Cue Cards to be relevant to your business, ICP and competitors.</p> | 6 <p>We like how you can customize elements such as the sales frameworks, and which topics and keywords are visible in the interface. You can also customize coaching by focusing a trend analysis on what is relevant to your business and your customer interactions. This can help reps to 'speak the same language as their customers.</p> |
| Ease of Setup | 6 <p>We used the self-serve trial set-up, which was frictionless. No need for payment details nor to speak with sales. As part of onboarding, Salesroom will create custom prompts according to your playbook. <span style="color: rgb(0, 0, 0);">We found the CRM integration (we tested with Hubspot) to be clunky. You need to link a Salesroom meeting to up to 3 Hubspot records (contact, company, deal) separately, and you must do it when setting up the meeting, as you can't retrospectively link a meeting to a Hubspot record.</span></p> | 8 <p>We had a frictionless process to get started on the 14 day trial for the full-feature ('Revenue Intelligence') tier. No need to book a demo or speak to a rep, nor to enter payment details. After 14 days the account reverts to a 'Basic' free account for view-only. Requesting a demo was a breeze, and we scheduled directly with the rep's calendar. For revenue intelligence features to work fully there's additional set-up required at the Admin level between Avoma and the CRM.</p> |
| Customer Support | 4 <p>The online help center is good for 'how to' questions but we were sadly unimpressed by the non-response from an agent via the live chat feature.</p> | 9 <p>During testing we used the 'live chat' during UK morning office hours. Due to the geo coverage of support agents we had high-quality real-time support and answers to our questions. In addition the online help center is well structured and even includes 'best practices' to help smaller / less mature teams make the most of note taking and call coaching.</p> |
| Integratability | 6 <p>Uniquely you do not have to integrate a video conferencing platform but should you wish to, Zoom and Teams are both supported. You also have the option of Calendly and Chilli Piper for scheduling.</p> | 5 <p>Inegrations with the most popular CRMs and dialers.</p> |
| Ease of Migration | 7 <p>Key information from meetings can be exported to Notes and to specific fields within HubSpot and Salesforce (in the case of sales frameworks).</p> | 5 <p>You can easily export notes and summaries to the clipboard, and download meetings (video+audio, audio only, transcript only)</p> |
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