| Functionality | 3 <p>Simple Analytics is a very lightweight web analytics product. As such it lacks many complex features you might want such as heatmaps or session replay. However, it does the basics well - page views, live visitor counts, referral source tracking etc.</p> | 10 <p>PostHog's functionality range is the best on the market. It excels in richness in nearly every category from automatic event capture to heatmaps to session replay recordings.</p> |
| Ease of Use | 7 <p>Thanks to its relatively limited feature set - nearly all of Simple Analytics' features are accessible on one main dashboard. As such it would take an average SMB employee less than 20 mins to master its use.</p> | 5 <p>PostHog’s web app can feel overwhelming due to the sheer number of controls and limited in-product guidance (e.g. tooltips or hints). Less experienced users often end up a bit lost. For example, on the Web Analytics tab, there are ~50 controls - most of which are undefined, and some (e.g. 'Paths' and 'Correlation Analysis') which even confused even fairly experienced users.</p><p>That said, inside specific areas - like session replays - controls and charts are much easier to use.</p> |
| Look and feel | 5 <p>Simple Analytics' design aesthetic is dark and fairly developer oriented. That being said, its core dashboard will feel very familiar and its data visualizations and graphs are easy to read. Our main complaint is that we faced delays on page load of up to 4 seconds in some instances.</p> | 7 <p>PostHog's design aesthetic is warm and quirky. Given the sheer breadth of functionality, they do a good job of presenting information clearly, though we would have preferred a touch more simplicity. When tested, pages and charts were extremely fast to load (<1s).</p> |
| Customisability | 4 <p>Beyond custom events, Simple Analytics offers limited scope for customization. We would like to have seen more options to tweak the dashboard itself and change how data is visualized.</p> | 8 <p>PostHog is one of the most customizable tools on the market. Everything from reports, to custom metrics to self-hosting is possible with this tool.</p> |
| Ease of Setup | 7 <p>Simple Analytics stays true to its name as it offers a very intuitive setup process - only requiring a simple script. We appreciated the offer of a self-serve free trial as well as a live demo to get a feel for the tool before installation.</p> | 7 <p>PostHog offers a self-serve product with a very generous free tier. Additionally, it was one of the first products to pioneer automatic event capture, meaning it's pretty simple to get value from the product after installing a simple script. That being said, the onboarding process is very developer centric so is best suited to technical team members.</p> |
| Customer Support | 3 <p>Simple Analytics' developer documentation is not well presented. We specifically missed the presence of any kind of search bar at all meaning you'll need to trudge through dozens of pages if you're looking for something specific.</p> | 9 <p>As with the majority of tools in the space, the primary means for support will come from developer documentation. PostHog's docs are best in class. Additionally, thanks to a thriving open-source developer ecosystem, its forums are lively and a great way to get answers to technical questions in less than 24 hours.</p> |
| Integratability | 3 <p>Simple Analytics offers a fairly robust API through which you can interact with data as well as make platform changes. However, it offers little to no integrations beyond this.</p> | 10 <p>PostHog offers one of the widest arrays of integrations we've tested covering everything from data warehouses, to CRMs, to CDPs and even customer support tools. They also offer a great API through which you can interact with the product programatically.</p> |
| Ease of Migration | 7 <p>Simple Analytics offers self-serve export functionality for key datapoints via its web app. Additionally, its API is robust and allows business to access datapoints programatically.</p> | 9 <p>PostHog offers self-serve export functionality within its web app. It also offers a very robust and well documented API through which you can interact with data from the product directly.</p> |
