| Functionality | 3 <p>Simple Analytics is a very lightweight web analytics product. As such it lacks many complex features you might want such as heatmaps or session replay. However, it does the basics well - page views, live visitor counts, referral source tracking etc.</p> | 5 <p>Sprig is another excellent user behaviour analytics tool, providing deep insight across heatmaps, session replays, surveys, feedback mechanisms, and more.</p><p>This is much more focused and narrow than a full-suite analytics tool, lacking more event-driven analytics capabilities. Sprig, similar to Hotjar which is best-in-class for user behaviour analytics, works best in tandem with a more quantitative and event focused analytics suite.</p><p>Features focus more on understanding user behaviour across your product like click maps, pain points, and replays, and less on analysing large datasets of aggregated data across pages.</p> |
| Ease of Use | 7 <p>Thanks to its relatively limited feature set - nearly all of Simple Analytics' features are accessible on one main dashboard. As such it would take an average SMB employee less than 20 mins to master its use.</p> | 8 <p>A very well designed site, with an equally intuitive process. This is especially helped by the AI features which allows you to use everyday language to prompt powerful analyses workflows.</p> |
| Look and feel | 5 <p>Simple Analytics' design aesthetic is dark and fairly developer oriented. That being said, its core dashboard will feel very familiar and its data visualizations and graphs are easy to read. Our main complaint is that we faced delays on page load of up to 4 seconds in some instances.</p> | 7 <p>This is a very well designed site, with a great feel and intuitive interface that encourages use. Clear menus help navigation, with a very usable lefthand panel menu serving as the navigation point across features.</p><p>Filters on each feature view help with sifting through data, and we've found their AI assisted analysis to be particularly well integrated into their site by offering a visible and consistent presence without overpowering the user journey.</p> |
| Customisability | 4 <p>Beyond custom events, Simple Analytics offers limited scope for customization. We would like to have seen more options to tweak the dashboard itself and change how data is visualized.</p> | 7 <p>Sprig offers customisation to a degree, however true granular control is something it trades off against a more intuitive and immediately effective platform that caters to more users. Dashboards and tools have certain levels of customisability, but there is no true drag and drop or custom dash type functionality within the program.</p> |
| Ease of Setup | 7 <p>Simple Analytics stays true to its name as it offers a very intuitive setup process - only requiring a simple script. We appreciated the offer of a self-serve free trial as well as a live demo to get a feel for the tool before installation.</p> | 8 <p>Onboarding was a quick process, allowing for very quick access to the software with enough working knowledge to get started immediately. The average employee should be able to get up and running with some analytics within their first hour of use.</p> |
| Customer Support | 3 <p>Simple Analytics' developer documentation is not well presented. We specifically missed the presence of any kind of search bar at all meaning you'll need to trudge through dozens of pages if you're looking for something specific.</p> | 4 <p>Access to customer support can be difficult, as we've found in our testing at least that support both by chat bubble and by menu only indicated that support is offline and will be back soon. No further information or alternative resources were presented. A separate web search had to be made to learn the support hours of Monday - Friday 8 AM - 5 PM Pacific Standard Time (UTC-8).</p><p>Whilst Sprig manages to stay in line with other products in the category with its help and resources button in clear view on the lefthand menu pane, most resources are just a text link to external pages- making a slightly less informative process than the best we've seen from platforms like Userpilot and their in-window support.</p> |
| Integratability | 3 <p>Simple Analytics offers a fairly robust API through which you can interact with data as well as make platform changes. However, it offers little to no integrations beyond this.</p> | 6 <p>Sprig's ability to integrate is fairly average, connecting with your typical data sources, connecting to other software that would complement and extend integrations like PostHog and Zapier respectively.</p> |
| Ease of Migration | 7 <p>Simple Analytics offers self-serve export functionality for key datapoints via its web app. Additionally, its API is robust and allows business to access datapoints programatically.</p> | 5 <p>Typical export functions such as webhooks, CSV, and more are available.</p> |
