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Sprig vs Fathom - Comparison 2025

Sprig vs. Fathom

Last updated on

Reviewed by Camin McCluskey

Stackfix Co-Founder & CTO

CM

Fathom and Sprig serve distinctly different needs in the analytics space. Fathom is best suited for small businesses seeking a simple, quick-to-learn web analytics solution focused on basic traffic metrics. Its streamlined interface and minimal learning curve make it ideal for teams that need straightforward website data without complexity.

Sprig, on the other hand, is better suited for product teams and UX researchers who need deep user behavior insights, offering superior capabilities in session replays, heatmaps, and particularly in-app surveys. While Fathom excels in simplicity, Sprig provides a more comprehensive suite of user research and feedback tools.

Sprig Product Logo

Advantages of Sprig

Sprig is vastly superior for in-app surveys and user feedback
Unlike Fathom's basic analytics, Sprig excels at gathering user feedback through in-app surveys. We found its survey builder to be exceptional, offering comprehensive analysis capabilities by combining survey responses with heatmaps and session replays. This is particularly valuable for product teams needing deep user insight.
Sprig offers much better setup experience than Fathom
While Fathom has average setup processes, Sprig provides a notably smoother onboarding experience. We found that users can get up and running with analytics within their first hour, making it more accessible for teams looking to quickly implement user behavior tracking.
Sprig provides superior real-time dashboard capabilities
Compared to Fathom's basic dashboard, Sprig offers more sophisticated real-time reporting with visually appealing templates and powerful filtering options. This makes it particularly useful for teams needing detailed, customizable analytics views.
Sprig excels at session replay functionality compared to Fathom
While Fathom lacks session replay capabilities, Sprig provides excellent session recording features that can be combined with heatmaps and user surveys. This is particularly valuable for UX researchers and product teams needing to understand detailed user behavior patterns.
Fathom Product Logo

Advantages of Fathom

Fathom is significantly easier to use than Sprig for basic analytics
While both tools are user-friendly, Fathom's limited feature set and beautiful design makes it particularly quick to master compared to Sprig's more complex functionality. We found that an average SMB employee could become proficient with Fathom in under 20 minutes, which is ideal for teams needing simple web analytics without a learning curve.

Sprig is best for

  • Businesses with UX teams seeking deep behavioral insights through AI-powered surveys and session replays
  • Businesses with product and UX teams focused on understanding qualitative user behavior
  • Who need to combine in-app surveys with visual analytics like heatmaps and session replays
  • And/or who need AI-assisted analysis to quickly generate insights from user behavior data

Fathom is best for

  • Businesses with basic web analytics needs seeking a privacy-focused, lightweight Google Analytics alternative
  • Who need a clean, modern interface that's quick to master
  • And/or who need robust privacy compliance with GDPR and SOC 2 Type II certification

Sprig is less good for

  • Businesses needing comprehensive event-driven analytics and quantitative data analysis
  • Businesses with heavy server-side tracking requirements
  • Who need advanced cohort analysis and user segmentation capabilities
  • And/or who need comprehensive user journey mapping and UTM tracking

Fathom is less good for

  • Businesses with complex product analytics requirements needing features like heatmaps, session replays, or funnel analysis
  • Who need extensive dashboard customization and reporting capabilities beyond basic web analytics
  • And/or who need advanced data warehouse integrations like BigQuery or Snowflake

Gallery

Sprig logoSprig
Sprig screenshot
Fathom logoFathom
Fathom screenshot

Pricing, features & ratings

Sprig logo

Sprig

Starting at

$0

Converted from GBP

Billed monthly

Pricing calculatorVisit Website
Fathom logo

Fathom

Starting at

$15

Billed monthly

Pricing calculatorVisit Website
Stackfix Verdict
Functionality
5

Functionality

5/10

<p>Sprig is another excellent user behaviour analytics tool, providing deep insight across heatmaps, session replays, surveys, feedback mechanisms, and more.</p><p>This is much more focused and narrow than a full-suite analytics tool, lacking more event-driven analytics capabilities. Sprig, similar to Hotjar which is best-in-class for user behaviour analytics, works best in tandem with a more quantitative and event focused analytics suite.</p><p>Features focus more on understanding user behaviour across your product like click maps, pain points, and replays, and less on analysing large datasets of aggregated data across pages.</p>
3

Functionality

3/10

<p><span style="color: rgb(0, 0, 0);">Fathom is a lightweight web analytics tool. It covers all the essentials for this time of product including real time page view and visitor data, referral source tracking and basic traffic segmentation. However, you'll not find any powerful product analytics functionality like heatmaps or session recordings. Additionally, its self-hosted variant lacks even more features than the cloud hosted option.</span></p>
Ease of Use
8

Ease of Use

8/10

<p>A very well designed site, with an equally intuitive process. This is especially helped by the AI features which allows you to use everyday language to prompt powerful analyses workflows.</p>
8

Ease of Use

8/10

<p><span style="color: rgb(0, 0, 0);">Given its limited feature set and beautiful design, Fathom is particularly easy to use. It would take an average SMB employee less than 20 minutes to master its use.</span></p>
Look and feel
7

Look and feel

7/10

<p>This is a very well designed site, with a great feel and intuitive interface that encourages use. Clear menus help navigation, with a very usable lefthand panel menu serving as the navigation point across features.</p><p>Filters on each feature view help with sifting through data, and we've found their AI assisted analysis to be particularly well integrated into their site by offering a visible and consistent presence without overpowering the user journey.</p>
7

Look and feel

7/10

<p><span style="color: rgb(0, 0, 0);">Fathom is a well designed analytics tool. Its aesthetic is clean and modern, albeit a bit dark. Additionally, when tested we found page load time to be snappy and responsive (&lt;1s).</span></p>
Customisability
7

Customisability

7/10

<p>Sprig offers customisation to a degree, however true granular control is something it trades off against a more intuitive and immediately effective platform that caters to more users. Dashboards and tools have certain levels of customisability, but there is no true drag and drop or custom dash type functionality within the program.</p>
3

Customisability

3/10

<p><span style="color: rgb(0, 0, 0);">Beyond custom events, Fathom offers limited scope for customization. We would like to have seen more options to tweak the dashboard itself and change how data is visualized.</span></p>
Ease of Setup
8

Ease of Setup

8/10

<p>Onboarding was a quick process, allowing for very quick access to the software with enough working knowledge to get started immediately. The average employee should be able to get up and running with some analytics within their first hour of use.</p>
5

Ease of Setup

5/10

<p><span style="color: rgb(0, 0, 0);">Like most web analytics products, Plausible was also very simple to implement - requiring only a simple script. Additionally, it offers a self-serve free trial. However, we did find the lack of any free tier frustrating, meaning you'll need to completely delete your account if you don't want to pay.</span></p>
Customer Support
4

Customer Support

4/10

<p>Access to customer support can be difficult, as we've found in our testing at least that support both by chat bubble and by menu only indicated that support is offline and will be back soon. No further information or alternative resources were presented. A separate web search had to be made to learn the support hours of Monday - Friday 8 AM - 5 PM Pacific Standard Time (UTC-8).</p><p>Whilst Sprig manages to stay in line with other products in the category with its help and resources button in clear view on the lefthand menu pane, most resources are just a text link to external pages- making a slightly less informative process than the best we've seen from platforms like Userpilot and their in-window support.</p>
7

Customer Support

7/10

<p><span style="color: rgb(0, 0, 0);">Fathoms developer documentation is well laid out, easy to digest and detailed. It also offers very strong search functionality too.</span></p>
Integratability
6

Integratability

6/10

<p>Sprig's ability to integrate is fairly average, connecting with your typical data sources, connecting to other software that would complement and extend integrations like PostHog and Zapier respectively.</p>
4

Integratability

4/10

<p><span style="color: rgb(0, 0, 0);">Fathom offers a robust and well documented API through which you can interact with data programatically. However, it offers little to no integrations beyond this.</span></p>
Ease of Migration
5

Ease of Migration

5/10

<p>Typical export functions such as webhooks, CSV, and more are available.</p>
6

Ease of Migration

6/10

<p><span style="color: rgb(0, 0, 0);">Fathom offers self-serve export functionality for key datapoints via its web app. Additionally, its API is robust and allows business to access datapoints programatically.</span></p>
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