| Functionality | 5 <p>Sprig is another excellent user behaviour analytics tool, providing deep insight across heatmaps, session replays, surveys, feedback mechanisms, and more.</p><p>This is much more focused and narrow than a full-suite analytics tool, lacking more event-driven analytics capabilities. Sprig, similar to Hotjar which is best-in-class for user behaviour analytics, works best in tandem with a more quantitative and event focused analytics suite.</p><p>Features focus more on understanding user behaviour across your product like click maps, pain points, and replays, and less on analysing large datasets of aggregated data across pages.</p> | 10 <p>PostHog's functionality range is the best on the market. It excels in richness in nearly every category from automatic event capture to heatmaps to session replay recordings.</p> |
| Ease of Use | 8 <p>A very well designed site, with an equally intuitive process. This is especially helped by the AI features which allows you to use everyday language to prompt powerful analyses workflows.</p> | 5 <p>PostHog’s web app can feel overwhelming due to the sheer number of controls and limited in-product guidance (e.g. tooltips or hints). Less experienced users often end up a bit lost. For example, on the Web Analytics tab, there are ~50 controls - most of which are undefined, and some (e.g. 'Paths' and 'Correlation Analysis') which even confused even fairly experienced users.</p><p>That said, inside specific areas - like session replays - controls and charts are much easier to use.</p> |
| Look and feel | 7 <p>This is a very well designed site, with a great feel and intuitive interface that encourages use. Clear menus help navigation, with a very usable lefthand panel menu serving as the navigation point across features.</p><p>Filters on each feature view help with sifting through data, and we've found their AI assisted analysis to be particularly well integrated into their site by offering a visible and consistent presence without overpowering the user journey.</p> | 7 <p>PostHog's design aesthetic is warm and quirky. Given the sheer breadth of functionality, they do a good job of presenting information clearly, though we would have preferred a touch more simplicity. When tested, pages and charts were extremely fast to load (<1s).</p> |
| Customisability | 7 <p>Sprig offers customisation to a degree, however true granular control is something it trades off against a more intuitive and immediately effective platform that caters to more users. Dashboards and tools have certain levels of customisability, but there is no true drag and drop or custom dash type functionality within the program.</p> | 8 <p>PostHog is one of the most customizable tools on the market. Everything from reports, to custom metrics to self-hosting is possible with this tool.</p> |
| Ease of Setup | 8 <p>Onboarding was a quick process, allowing for very quick access to the software with enough working knowledge to get started immediately. The average employee should be able to get up and running with some analytics within their first hour of use.</p> | 7 <p>PostHog offers a self-serve product with a very generous free tier. Additionally, it was one of the first products to pioneer automatic event capture, meaning it's pretty simple to get value from the product after installing a simple script. That being said, the onboarding process is very developer centric so is best suited to technical team members.</p> |
| Customer Support | 4 <p>Access to customer support can be difficult, as we've found in our testing at least that support both by chat bubble and by menu only indicated that support is offline and will be back soon. No further information or alternative resources were presented. A separate web search had to be made to learn the support hours of Monday - Friday 8 AM - 5 PM Pacific Standard Time (UTC-8).</p><p>Whilst Sprig manages to stay in line with other products in the category with its help and resources button in clear view on the lefthand menu pane, most resources are just a text link to external pages- making a slightly less informative process than the best we've seen from platforms like Userpilot and their in-window support.</p> | 9 <p>As with the majority of tools in the space, the primary means for support will come from developer documentation. PostHog's docs are best in class. Additionally, thanks to a thriving open-source developer ecosystem, its forums are lively and a great way to get answers to technical questions in less than 24 hours.</p> |
| Integratability | 6 <p>Sprig's ability to integrate is fairly average, connecting with your typical data sources, connecting to other software that would complement and extend integrations like PostHog and Zapier respectively.</p> | 10 <p>PostHog offers one of the widest arrays of integrations we've tested covering everything from data warehouses, to CRMs, to CDPs and even customer support tools. They also offer a great API through which you can interact with the product programatically.</p> |
| Ease of Migration | 5 <p>Typical export functions such as webhooks, CSV, and more are available.</p> | 9 <p>PostHog offers self-serve export functionality within its web app. It also offers a very robust and well documented API through which you can interact with data from the product directly.</p> |
