| Functionality | 5 <p>Sprig is another excellent user behaviour analytics tool, providing deep insight across heatmaps, session replays, surveys, feedback mechanisms, and more.</p><p>This is much more focused and narrow than a full-suite analytics tool, lacking more event-driven analytics capabilities. Sprig, similar to Hotjar which is best-in-class for user behaviour analytics, works best in tandem with a more quantitative and event focused analytics suite.</p><p>Features focus more on understanding user behaviour across your product like click maps, pain points, and replays, and less on analysing large datasets of aggregated data across pages.</p> | 5 <p>As simple web analytics tools go, we were pleasantly surprised by Umami's range of functionality. Not only does it offer the fundamentals of web analytics - page views, referral source tracking and visitor segmentation data - but it also offers some product analytics too such as cohort retention data and user journey mapping.</p> |
| Ease of Use | 8 <p>A very well designed site, with an equally intuitive process. This is especially helped by the AI features which allows you to use everyday language to prompt powerful analyses workflows.</p> | 8 <p><span style="color: rgb(0, 0, 0);">Given its limited feature set and beautiful design, Umami is particularly easy to use. It would take an average SMB employee less than 20 minutes to master its use.</span></p> |
| Look and feel | 7 <p>This is a very well designed site, with a great feel and intuitive interface that encourages use. Clear menus help navigation, with a very usable lefthand panel menu serving as the navigation point across features.</p><p>Filters on each feature view help with sifting through data, and we've found their AI assisted analysis to be particularly well integrated into their site by offering a visible and consistent presence without overpowering the user journey.</p> | 8 <p><span style="color: rgb(0, 0, 0);">Umami is a very well design analytics tool. Its aesthetic is clean and modern. Additionally, when tested we found page load time to be snappy and responsive (<1s).</span></p> |
| Customisability | 7 <p>Sprig offers customisation to a degree, however true granular control is something it trades off against a more intuitive and immediately effective platform that caters to more users. Dashboards and tools have certain levels of customisability, but there is no true drag and drop or custom dash type functionality within the program.</p> | 4 <p><span style="color: rgb(0, 0, 0);">Beyond custom events and some product analytics report creation, Umami offers limited scope for customization. We would like to have seen more options to tweak the main dashboard itself and change how data is visualized.</span></p> |
| Ease of Setup | 8 <p>Onboarding was a quick process, allowing for very quick access to the software with enough working knowledge to get started immediately. The average employee should be able to get up and running with some analytics within their first hour of use.</p> | 7 <p><span style="color: rgb(0, 0, 0);">Like most web analytics products, Umami was also very simple to implement - requiring only a simple script. Additionally, it offers a self-serve free trial. Given the lack of complex functionality, there's little to set up in terms of additional customization either.</span></p> |
| Customer Support | 4 <p>Access to customer support can be difficult, as we've found in our testing at least that support both by chat bubble and by menu only indicated that support is offline and will be back soon. No further information or alternative resources were presented. A separate web search had to be made to learn the support hours of Monday - Friday 8 AM - 5 PM Pacific Standard Time (UTC-8).</p><p>Whilst Sprig manages to stay in line with other products in the category with its help and resources button in clear view on the lefthand menu pane, most resources are just a text link to external pages- making a slightly less informative process than the best we've seen from platforms like Userpilot and their in-window support.</p> | 6 <p>Umami offers fairly robust developer documentation that is simple and easy to digest. We appreciate the clarity of its layout. However, we would have appreciated better documentation search being implemented.</p> |
| Integratability | 6 <p>Sprig's ability to integrate is fairly average, connecting with your typical data sources, connecting to other software that would complement and extend integrations like PostHog and Zapier respectively.</p> | 3 <p><span style="color: rgb(0, 0, 0);">Umami offers a fairly robust API through which you can interact with data programatically. However, it offers little to no integrations beyond this.</span></p> |
| Ease of Migration | 5 <p>Typical export functions such as webhooks, CSV, and more are available.</p> | 6 <p><span style="color: rgb(0, 0, 0);">Umami offers self-serve export functionality for key datapoints via its web app. Additionally, its API is robust and allows business to access datapoints programatically.</span></p> |
