| Functionality | 5 <p>Sprig is another excellent user behaviour analytics tool, providing deep insight across heatmaps, session replays, surveys, feedback mechanisms, and more.</p><p>This is much more focused and narrow than a full-suite analytics tool, lacking more event-driven analytics capabilities. Sprig, similar to Hotjar which is best-in-class for user behaviour analytics, works best in tandem with a more quantitative and event focused analytics suite.</p><p>Features focus more on understanding user behaviour across your product like click maps, pain points, and replays, and less on analysing large datasets of aggregated data across pages.</p> | 3 <p>Vercel's native web analytics offering is very lightweight. It offers only the basics fundamentals of web analytics such as visitor counts, referral tracking and traffic segmentation data. You'll not find anything complex like heatmaps or session replay data here. Additionally, the tool is only usable if you host your site on Vercel.</p> |
| Ease of Use | 8 <p>A very well designed site, with an equally intuitive process. This is especially helped by the AI features which allows you to use everyday language to prompt powerful analyses workflows.</p> | 7 <p><span style="color: rgb(0, 0, 0);">Given its limited feature set and beautiful design, Vercel Web Analytics is particularly easy to use. It would take an average SMB employee less than 20 minutes to master its use. Our only minor complaint is that unlike other apps, Vercels analytics offering is buried within its developer dashboard as opposed to being a dedicated separate app.</span></p> |
| Look and feel | 7 <p>This is a very well designed site, with a great feel and intuitive interface that encourages use. Clear menus help navigation, with a very usable lefthand panel menu serving as the navigation point across features.</p><p>Filters on each feature view help with sifting through data, and we've found their AI assisted analysis to be particularly well integrated into their site by offering a visible and consistent presence without overpowering the user journey.</p> | 8 <p>Like most of Vercels products, its web analytics suite is superbly designed. It's interfaces are extremely refined and polished and page load times are very snappy (<1s).</p> |
| Customisability | 7 <p>Sprig offers customisation to a degree, however true granular control is something it trades off against a more intuitive and immediately effective platform that caters to more users. Dashboards and tools have certain levels of customisability, but there is no true drag and drop or custom dash type functionality within the program.</p> | 3 <p><span style="color: rgb(0, 0, 0);">Beyond custom events, Vercel Web Analytics offers limited scope for customization. We would like to have seen more options to tweak the dashboard itself and change how data is visualized.</span></p> |
| Ease of Setup | 8 <p>Onboarding was a quick process, allowing for very quick access to the software with enough working knowledge to get started immediately. The average employee should be able to get up and running with some analytics within their first hour of use.</p> | 8 <p>Given its integration with Vercel, it's unsurprisingly extremely easy to setup if you're a Vercel user (you can't use it if you're not). We appreciated the self-serve free trial too for free users.</p> |
| Customer Support | 4 <p>Access to customer support can be difficult, as we've found in our testing at least that support both by chat bubble and by menu only indicated that support is offline and will be back soon. No further information or alternative resources were presented. A separate web search had to be made to learn the support hours of Monday - Friday 8 AM - 5 PM Pacific Standard Time (UTC-8).</p><p>Whilst Sprig manages to stay in line with other products in the category with its help and resources button in clear view on the lefthand menu pane, most resources are just a text link to external pages- making a slightly less informative process than the best we've seen from platforms like Userpilot and their in-window support.</p> | 7 <p><span style="color: rgb(0, 0, 0);">Vercels developer documentation is well laid out, easy to digest and detailed. It also offers very strong search functionality too. Additionally, it offers reliable help ticket and email support too which takes on average a day to get a response from in our testing.</span></p> |
| Integratability | 6 <p>Sprig's ability to integrate is fairly average, connecting with your typical data sources, connecting to other software that would complement and extend integrations like PostHog and Zapier respectively.</p> | 4 <p>From an analytics perspective, Vercel does offer an API to interact with data programatically. However, given the feature is still nascent, it offers little to nothing in terms of additional integrations.</p> |
| Ease of Migration | 5 <p>Typical export functions such as webhooks, CSV, and more are available.</p> | 5 <p>Vercel offers limited self-serve export functionality directly within its web app, as well as a limited API through which you can interact with data programatically.</p> |
