| Functionality | 7 <p>Thena is one of a handful of up and coming support platforms tailored to B2B focused customers. It's focus is on Slack-centric teams (where it excels), however, it also provides support for email, a basic live chat widget, MS teams and forms. Additionally, we were pleased to see that you can configure an AI agent to respond to messages for you as well as the ability to set up a basic help centre.</p><p>However, it lacks support for many channels that non B2B focused businesses might want such as all social platforms or phone calls.</p> | 6 <p>Tidio covers some essential features for SMBs, including live chat, email, Instagram, Facebook Messenger, and WhatsApp support. Its AI chatbot and chat automation are excellent. Yet, the human support tools—like ticketing and routing—are basic, and it doesn’t offer help center creation and phone support.</p> |
| Ease of Use | 6 <p>Thena's web app is well presented, however, given the sheer breadth of features, it can feel overwhelming at times. Instead of a traditional email style inbox, it places a focus on a kanban-style tickets view which may be unintuitive for agents who aren't used to project management platforms. Despite this, the UI was designed well to present information and buttons are intuitively placed such that the learning curve is not too steep. It would take an average SMB employee an hour to master the tool.</p> | 7 <p>Tidio’s chat automation is powerful but remains relatively easy to use. Templates and clearly labeled actions simplify setup. That said, the inbox is not omnichannel, which can quickly overwhelm teams handling high ticket volumes as they have to switch between inboxes. The biggest issue? You can’t see the customer’s past conversations, which complicates support.</p> |
| Look and feel | 7 <p>Thena's web app is well designed, fast to load and easy to use. It has a modern feel to it and looks great in both dark mode or light mode. We especially appreciated the addition of keyboard shortcuts across the inbox that help agents zip through the platform when tackling a large backlog of tickets.</p> | 9 <p>Tidio’s interface is modern and sleek, with just the right balance of colors and icons. Page loads are fast, typically under one second.</p> |
| Customisability | 6 <p>Thena offers a number of facets for customization. It's internal facing interfaces offer the most scope - with things like inbox views, AI agent context and workflows, all fully configurable.</p><p>However, its external facing interfaces are limited in their customizability. For example, both its live chat widget and help centres only offer basic aesthetic options such as colours and logos.</p> | 6 <p>Tidio lets you create highly customized chat automation flows, including custom-coded actions. You can also add custom tags for tickets and create custom inbox views. However, ticket routing automation is limited, and you can’t build custom reports.</p> |
| Ease of Setup | 4 <p>Unfortunately, Thena does not offer a self-serve free trial for its platform. Instead you'll need to hop on a sales demo to get access. However, the sales call is often with the founder and was helpful and swift. One we got access, initial setup was limited and the platform can feel slightly overwhelming given the sheer breadth of features and facets you can customize. However, given its Slack centricity, getting connected to it is very simple thanks to a native integration which only takes a few clicks.</p> | 6 <p>Tidio offers a simple self-serve free trial for their platform. We found the initial setup to be quick, taking less than 10 minutes. Setting up your first channels may take some time though - with no easy one-click email connect option, you’ll have to setup email forwarding manually. When it comes to richer customisation options - the platform is fairly standard when compared to competitors with basic automation flows and custom inbox views being straightforward to configure in a day or two.</p> |
| Customer Support | 8 <p>Thena primarly provides support via a 1:1 slack channel with their team. When tested, agents responded in <15 minutes and were well versed and very helpful, even for complex setup style questions. Additionally, Thena provide a well written and rich help centre that can answer most queries.</p> | 6 <p>Tidio offers in-app live chat powered by Lyro, its AI chatbot. The experience is mixed—sometimes helpful, but other times failing to answer basic questions, even when the answers are in Tidio’s help center. The help center itself is average in both depth and quality.</p> |
| Integratability | 5 <p>Thena offers integrations with popular task management platforms (Jira, Linear), CRMs (Salesforce, HubSpot) and incident management platforms (Rootly, Incident.io). We would like to have seen a Zapier integration like many of its peers offer though. That being said, Thena does offer an API through which technical teams can interact with the platform directly.</p> | 4 <p>Tidio’s integrations are heavily focused on e-commerce, supporting popular platforms like Shopify and WooCommerce, as well as marketing and CRM tools. However, it lacks integration with help centers, telephony solutions, or project management tools. While an API is available for custom integrations, the overall options feel limited for non-e-commerce use cases.</p> |
| Ease of Migration | 7 <p>Thena offers self-serve export functionality to CSV/JSON for tickets and their details within their web app. Additionally, Thena offers an API through which you can interact with tickets directly.</p> | 8 <p>Tidio allows self-serve export of contacts and reports. Additionally, its API supports other export needs.</p> |
