| Functionality | 5 <p>As simple web analytics tools go, we were pleasantly surprised by Umami's range of functionality. Not only does it offer the fundamentals of web analytics - page views, referral source tracking and visitor segmentation data - but it also offers some product analytics too such as cohort retention data and user journey mapping.</p> | 8 <p>Amplitude offers comprehensive product analytics with particular strengths in behavioral cohort analysis, predictive analytics, and cross-platform journey mapping. Its Behavioral Graph technology differentiates it from competitors, though it lacks some specialized features like heatmaps found in more all-in-one solutions.</p> |
| Ease of Use | 8 <p><span style="color: rgb(0, 0, 0);">Given its limited feature set and beautiful design, Umami is particularly easy to use. It would take an average SMB employee less than 20 minutes to master its use.</span></p> | 7 <p>Amplitude excels at making complex analytics accessible to non-technical users through intuitive interfaces and guided analysis capabilities. The platform effectively balances depth for data scientists with accessibility for business users, though the learning curve is steeper than with more focused competitors.</p> |
| Look and feel | 8 <p><span style="color: rgb(0, 0, 0);">Umami is a very well design analytics tool. Its aesthetic is clean and modern. Additionally, when tested we found page load time to be snappy and responsive (<1s).</span></p> | 5 <p>Amplitude's interface is polished, professional and highly scalable. The enterprise-oriented design emphasizes accessibility for diverse team members. Visualizations are sophisticated yet intuitive, with reasonable load times (4-5s) for complex dashboards—slightly slower than some competitors.</p> |
| Customisability | 4 <p><span style="color: rgb(0, 0, 0);">Beyond custom events and some product analytics report creation, Umami offers limited scope for customization. We would like to have seen more options to tweak the main dashboard itself and change how data is visualized.</span></p> | 6 <p>Amplitude offers extensive customization options for metrics, reports, and dashboards. Its enterprise focus brings robust governance features for custom taxonomies and data definitions. That being said, it lacks the self-hosting flexibility of open-source alternatives.</p> |
| Ease of Setup | 7 <p><span style="color: rgb(0, 0, 0);">Like most web analytics products, Umami was also very simple to implement - requiring only a simple script. Additionally, it offers a self-serve free trial. Given the lack of complex functionality, there's little to set up in terms of additional customization either.</span></p> | 4 <p>Amplitude requires thoughtful implementation with strategic event planning and taxonomies. Though it offers automatic event capture, its clear that the tool is best used through manual instrumentation. While the initial setup demands more investment than some alternatives, this approach can yield better long-term analytics outcomes.</p> |
| Customer Support | 6 <p>Umami offers fairly robust developer documentation that is simple and easy to digest. We appreciate the clarity of its layout. However, we would have appreciated better documentation search being implemented.</p> | 6 <p>Amplitude's documentation is comprehensive and tailored to different user personas (albeit slightly hard to navigate), though community resources aren't as vibrant as those found in open-source ecosystems.</p> |
| Integratability | 3 <p><span style="color: rgb(0, 0, 0);">Umami offers a fairly robust API through which you can interact with data programatically. However, it offers little to no integrations beyond this.</span></p> | 8 <p>Amplitude offers one of the widest arrays of integrations covering everything from data warehouses, to CRMs, to CDPs and even customer support tools. Their Amplitude Connect hub simplifies integration management, and their well-documented API enables programmatic interaction with the platform.</p> |
| Ease of Migration | 6 <p><span style="color: rgb(0, 0, 0);">Umami offers self-serve export functionality for key datapoints via its web app. Additionally, its API is robust and allows business to access datapoints programatically.</span></p> | 8 <p>Amplitude provides robust data export capabilities including scheduled exports, direct data warehouse connections, and reverse ETL options. Its comprehensive API allows for programmatic data interaction too.</p> |
