| Functionality | 5 <p>As simple web analytics tools go, we were pleasantly surprised by Umami's range of functionality. Not only does it offer the fundamentals of web analytics - page views, referral source tracking and visitor segmentation data - but it also offers some product analytics too such as cohort retention data and user journey mapping.</p> | 10 <p>PostHog's functionality range is the best on the market. It excels in richness in nearly every category from automatic event capture to heatmaps to session replay recordings.</p> |
| Ease of Use | 8 <p><span style="color: rgb(0, 0, 0);">Given its limited feature set and beautiful design, Umami is particularly easy to use. It would take an average SMB employee less than 20 minutes to master its use.</span></p> | 5 <p>PostHog’s web app can feel overwhelming due to the sheer number of controls and limited in-product guidance (e.g. tooltips or hints). Less experienced users often end up a bit lost. For example, on the Web Analytics tab, there are ~50 controls - most of which are undefined, and some (e.g. 'Paths' and 'Correlation Analysis') which even confused even fairly experienced users.</p><p>That said, inside specific areas - like session replays - controls and charts are much easier to use.</p> |
| Look and feel | 8 <p><span style="color: rgb(0, 0, 0);">Umami is a very well design analytics tool. Its aesthetic is clean and modern. Additionally, when tested we found page load time to be snappy and responsive (<1s).</span></p> | 7 <p>PostHog's design aesthetic is warm and quirky. Given the sheer breadth of functionality, they do a good job of presenting information clearly, though we would have preferred a touch more simplicity. When tested, pages and charts were extremely fast to load (<1s).</p> |
| Customisability | 4 <p><span style="color: rgb(0, 0, 0);">Beyond custom events and some product analytics report creation, Umami offers limited scope for customization. We would like to have seen more options to tweak the main dashboard itself and change how data is visualized.</span></p> | 8 <p>PostHog is one of the most customizable tools on the market. Everything from reports, to custom metrics to self-hosting is possible with this tool.</p> |
| Ease of Setup | 7 <p><span style="color: rgb(0, 0, 0);">Like most web analytics products, Umami was also very simple to implement - requiring only a simple script. Additionally, it offers a self-serve free trial. Given the lack of complex functionality, there's little to set up in terms of additional customization either.</span></p> | 7 <p>PostHog offers a self-serve product with a very generous free tier. Additionally, it was one of the first products to pioneer automatic event capture, meaning it's pretty simple to get value from the product after installing a simple script. That being said, the onboarding process is very developer centric so is best suited to technical team members.</p> |
| Customer Support | 6 <p>Umami offers fairly robust developer documentation that is simple and easy to digest. We appreciate the clarity of its layout. However, we would have appreciated better documentation search being implemented.</p> | 9 <p>As with the majority of tools in the space, the primary means for support will come from developer documentation. PostHog's docs are best in class. Additionally, thanks to a thriving open-source developer ecosystem, its forums are lively and a great way to get answers to technical questions in less than 24 hours.</p> |
| Integratability | 3 <p><span style="color: rgb(0, 0, 0);">Umami offers a fairly robust API through which you can interact with data programatically. However, it offers little to no integrations beyond this.</span></p> | 10 <p>PostHog offers one of the widest arrays of integrations we've tested covering everything from data warehouses, to CRMs, to CDPs and even customer support tools. They also offer a great API through which you can interact with the product programatically.</p> |
| Ease of Migration | 6 <p><span style="color: rgb(0, 0, 0);">Umami offers self-serve export functionality for key datapoints via its web app. Additionally, its API is robust and allows business to access datapoints programatically.</span></p> | 9 <p>PostHog offers self-serve export functionality within its web app. It also offers a very robust and well documented API through which you can interact with data from the product directly.</p> |
