| Functionality | 3 <p>Vercel's native web analytics offering is very lightweight. It offers only the basics fundamentals of web analytics such as visitor counts, referral tracking and traffic segmentation data. You'll not find anything complex like heatmaps or session replay data here. Additionally, the tool is only usable if you host your site on Vercel.</p> | 3 <p><span style="color: rgb(0, 0, 0);">Fathom is a lightweight web analytics tool. It covers all the essentials for this time of product including real time page view and visitor data, referral source tracking and basic traffic segmentation. However, you'll not find any powerful product analytics functionality like heatmaps or session recordings. Additionally, its self-hosted variant lacks even more features than the cloud hosted option.</span></p> |
| Ease of Use | 7 <p><span style="color: rgb(0, 0, 0);">Given its limited feature set and beautiful design, Vercel Web Analytics is particularly easy to use. It would take an average SMB employee less than 20 minutes to master its use. Our only minor complaint is that unlike other apps, Vercels analytics offering is buried within its developer dashboard as opposed to being a dedicated separate app.</span></p> | 8 <p><span style="color: rgb(0, 0, 0);">Given its limited feature set and beautiful design, Fathom is particularly easy to use. It would take an average SMB employee less than 20 minutes to master its use.</span></p> |
| Look and feel | 8 <p>Like most of Vercels products, its web analytics suite is superbly designed. It's interfaces are extremely refined and polished and page load times are very snappy (<1s).</p> | 7 <p><span style="color: rgb(0, 0, 0);">Fathom is a well designed analytics tool. Its aesthetic is clean and modern, albeit a bit dark. Additionally, when tested we found page load time to be snappy and responsive (<1s).</span></p> |
| Customisability | 3 <p><span style="color: rgb(0, 0, 0);">Beyond custom events, Vercel Web Analytics offers limited scope for customization. We would like to have seen more options to tweak the dashboard itself and change how data is visualized.</span></p> | 3 <p><span style="color: rgb(0, 0, 0);">Beyond custom events, Fathom offers limited scope for customization. We would like to have seen more options to tweak the dashboard itself and change how data is visualized.</span></p> |
| Ease of Setup | 8 <p>Given its integration with Vercel, it's unsurprisingly extremely easy to setup if you're a Vercel user (you can't use it if you're not). We appreciated the self-serve free trial too for free users.</p> | 5 <p><span style="color: rgb(0, 0, 0);">Like most web analytics products, Plausible was also very simple to implement - requiring only a simple script. Additionally, it offers a self-serve free trial. However, we did find the lack of any free tier frustrating, meaning you'll need to completely delete your account if you don't want to pay.</span></p> |
| Customer Support | 7 <p><span style="color: rgb(0, 0, 0);">Vercels developer documentation is well laid out, easy to digest and detailed. It also offers very strong search functionality too. Additionally, it offers reliable help ticket and email support too which takes on average a day to get a response from in our testing.</span></p> | 7 <p><span style="color: rgb(0, 0, 0);">Fathoms developer documentation is well laid out, easy to digest and detailed. It also offers very strong search functionality too.</span></p> |
| Integratability | 4 <p>From an analytics perspective, Vercel does offer an API to interact with data programatically. However, given the feature is still nascent, it offers little to nothing in terms of additional integrations.</p> | 4 <p><span style="color: rgb(0, 0, 0);">Fathom offers a robust and well documented API through which you can interact with data programatically. However, it offers little to no integrations beyond this.</span></p> |
| Ease of Migration | 5 <p>Vercel offers limited self-serve export functionality directly within its web app, as well as a limited API through which you can interact with data programatically.</p> | 6 <p><span style="color: rgb(0, 0, 0);">Fathom offers self-serve export functionality for key datapoints via its web app. Additionally, its API is robust and allows business to access datapoints programatically.</span></p> |
