| Functionality | 3 <p>Vercel's native web analytics offering is very lightweight. It offers only the basics fundamentals of web analytics such as visitor counts, referral tracking and traffic segmentation data. You'll not find anything complex like heatmaps or session replay data here. Additionally, the tool is only usable if you host your site on Vercel.</p> | 4 <p>June excels at what it does- which is taking event-driven and unique user data seamlessly into useable reports and insights. Limitations in other areas including replays, heatmaps, and more, are your trade-off. This limits its scope and established a focus area of how your B2B users are using the platform and how to retain these clients by identifying signs of churn.</p><p>One core feature to June is Feature Usage. This is oriented around tracking feature adoption and conversely, pain points and areas that users may be stuck on.</p> |
| Ease of Use | 7 <p><span style="color: rgb(0, 0, 0);">Given its limited feature set and beautiful design, Vercel Web Analytics is particularly easy to use. It would take an average SMB employee less than 20 minutes to master its use. Our only minor complaint is that unlike other apps, Vercels analytics offering is buried within its developer dashboard as opposed to being a dedicated separate app.</span></p> | 7 <p>June's strong suit is creating immediately usable events and reports from connected data sources. This is meant to be a solution for commercial oriented teams to have quality reporting at their fingertips minus the configuration process</p><p>We liked the immediately available reports in areas of key metrics relevant to firms looking to tackle user churn and customer retention across their B2B accounts.</p><p>In testing, we found it easy to use filters, create dashboards, edit events, and more in spite of the more deep and granular controls also available.</p> |
| Look and feel | 8 <p>Like most of Vercels products, its web analytics suite is superbly designed. It's interfaces are extremely refined and polished and page load times are very snappy (<1s).</p> | 7 <p>June's interface is modern and enticing. We find it to be generally in line with the interfaces of other good modern sites. This was also a site that was easy to navigate in spite of its relatively more advanced granular control and customisation options.</p> |
| Customisability | 3 <p><span style="color: rgb(0, 0, 0);">Beyond custom events, Vercel Web Analytics offers limited scope for customization. We would like to have seen more options to tweak the dashboard itself and change how data is visualized.</span></p> | 8 <p>June has great customisation options available behind each of their key features.</p><p>In testing, we found a wealth of options for customising each dashboard tile including size, display type (graph, chart, etc), intervals, alert setup, object source, and even colour. This customisation was implemented all while maintaining a comparatively smooth setup process and clean user interface.</p><p>We also liked the ability to create powerful and straightforward custom filters, events, and audiences.</p> |
| Ease of Setup | 8 <p>Given its integration with Vercel, it's unsurprisingly extremely easy to setup if you're a Vercel user (you can't use it if you're not). We appreciated the self-serve free trial too for free users.</p> | 4 <p>Possessing most of the typical onboarding workflows typical to product analytics suites, June does run a slightly more technical setup process. This might mean non-technical team members may struggle to integrate June themselves. Judging by their target clients and documentation, June assumes the usage and availability of developers for implementation.</p><p>In testing, we liked the demo data that could be viewed by a single toggle switch. This allows us to visualise and interact with a finished dashboard and data. Serving as a reference point, this demo data allowed us to learn how to configure the dash and data from a sandbox-style learning environment.</p> |
| Customer Support | 7 <p><span style="color: rgb(0, 0, 0);">Vercels developer documentation is well laid out, easy to digest and detailed. It also offers very strong search functionality too. Additionally, it offers reliable help ticket and email support too which takes on average a day to get a response from in our testing.</span></p> | 6 <p>Reaching customer support wasn't the easiest process, with a less visible help button in the bottom right corner the only way to quickly reach help resources. From this button, we found that we were immediately taken to an external help page that whilst it had decent resources, still was external and needing several clicks.</p><p>Chatting with support starts with querying an AI bot, which admittedly did give a good answer with suspected LLM/RAG integration. The option to speak with a human came up next and we got a banner that June typically replies within a day.</p> |
| Integratability | 4 <p>From an analytics perspective, Vercel does offer an API to interact with data programatically. However, given the feature is still nascent, it offers little to nothing in terms of additional integrations.</p> | 5 <p>June has integrations with several third party analytics suites and CRMs that put it at the middle of the pack when it comes to integrations. As a product with a relatively more nuanced and niche use-case, its data sources were limited to its web SDK, Segment, Freshpaint, and Rudderstack as well as importers from Amplitude and Mixpanel.</p><p>We did see the typical CRM integrations of HubSpot, Attio, and Salesforce amongst others like Stripe, Slack, and their own API.</p> |
| Ease of Migration | 5 <p>Vercel offers limited self-serve export functionality directly within its web app, as well as a limited API through which you can interact with data programatically.</p> | 5 <p>June has several export options generally in line with the average of the segment. Expected export types like CSVs, an API, and shareable dashboards via link were present, and we liked the ability to send graphs as a time-bound alert.</p><p>However, with its limited integrations, exporting June data can be a more manual process if not directly supported.</p> |
