| Functionality | 3 <p>Vercel's native web analytics offering is very lightweight. It offers only the basics fundamentals of web analytics such as visitor counts, referral tracking and traffic segmentation data. You'll not find anything complex like heatmaps or session replay data here. Additionally, the tool is only usable if you host your site on Vercel.</p> | 8 <p>Mixpanel excels in event-based analytics with exceptional depth for behavioral analysis, conversion funnels, and user segmentation. While it lacks some features that competitors offer (notably heatmaps), its core analytics capabilities are more refined and accessible to non-technical users.</p> |
| Ease of Use | 7 <p><span style="color: rgb(0, 0, 0);">Given its limited feature set and beautiful design, Vercel Web Analytics is particularly easy to use. It would take an average SMB employee less than 20 minutes to master its use. Our only minor complaint is that unlike other apps, Vercels analytics offering is buried within its developer dashboard as opposed to being a dedicated separate app.</span></p> | 7 <p>Mixpanel offers relatively intuitive navigation and visualization tools accessible to both technical and non-technical team members. Its focused approach results in less overwhelming interfaces compared to more technically focused products.</p> |
| Look and feel | 8 <p>Like most of Vercels products, its web analytics suite is superbly designed. It's interfaces are extremely refined and polished and page load times are very snappy (<1s).</p> | 7 <p>Mixpanel's interface is clean, professional and highly intuitive. The dashboard design prioritizes clarity with well-organized navigation that makes complex data accessible to non-technical users. Charts and visualizations are aesthetically pleasing and load reasonable quickly (2-3s).</p> |
| Customisability | 3 <p><span style="color: rgb(0, 0, 0);">Beyond custom events, Vercel Web Analytics offers limited scope for customization. We would like to have seen more options to tweak the dashboard itself and change how data is visualized.</span></p> | 6 <p>Mixpanel offers good customization for reports and dashboards. Custom metrics and formulas are well-supported, but the lack of self-hosting options limits infrastructure flexibility compared to open source tooling.</p> |
| Ease of Setup | 8 <p>Given its integration with Vercel, it's unsurprisingly extremely easy to setup if you're a Vercel user (you can't use it if you're not). We appreciated the self-serve free trial too for free users.</p> | 5 <p>Mixpanel offers straightforward implementation with SDKs for all major platforms and clear documentation. However, it's automatic event capture functionality is not central and Mixpanel requires more manual event instrumentation, increasing initial setup time but potentially improving data quality and relevance.</p> |
| Customer Support | 7 <p><span style="color: rgb(0, 0, 0);">Vercels developer documentation is well laid out, easy to digest and detailed. It also offers very strong search functionality too. Additionally, it offers reliable help ticket and email support too which takes on average a day to get a response from in our testing.</span></p> | 7 <p>Mixpanel provides responsive customer support via chat and email, with enterprise plans offering dedicated account management. Documentation is comprehensive and clear, though its community resources aren't as robust as some open-source tools like PostHog.</p> |
| Integratability | 4 <p>From an analytics perspective, Vercel does offer an API to interact with data programatically. However, given the feature is still nascent, it offers little to nothing in terms of additional integrations.</p> | 8 <p>Mixpanel offers a wide array of integrations covering everything from data warehouses, to CRMs, to CDPs and even customer support tools. They also offer a great API through which you can interact with the product programmatically.</p> |
| Ease of Migration | 5 <p>Vercel offers limited self-serve export functionality directly within its web app, as well as a limited API through which you can interact with data programatically.</p> | 8 <p>Mixpanel offers self-serve export functionality within its web app. It also offers a very robust and well documented API through which you can interact with data from the product directly.</p> |
