| Functionality | 3 <p>Vercel's native web analytics offering is very lightweight. It offers only the basics fundamentals of web analytics such as visitor counts, referral tracking and traffic segmentation data. You'll not find anything complex like heatmaps or session replay data here. Additionally, the tool is only usable if you host your site on Vercel.</p> | 3 <p>Simple Analytics is a very lightweight web analytics product. As such it lacks many complex features you might want such as heatmaps or session replay. However, it does the basics well - page views, live visitor counts, referral source tracking etc.</p> |
| Ease of Use | 7 <p><span style="color: rgb(0, 0, 0);">Given its limited feature set and beautiful design, Vercel Web Analytics is particularly easy to use. It would take an average SMB employee less than 20 minutes to master its use. Our only minor complaint is that unlike other apps, Vercels analytics offering is buried within its developer dashboard as opposed to being a dedicated separate app.</span></p> | 7 <p>Thanks to its relatively limited feature set - nearly all of Simple Analytics' features are accessible on one main dashboard. As such it would take an average SMB employee less than 20 mins to master its use.</p> |
| Look and feel | 8 <p>Like most of Vercels products, its web analytics suite is superbly designed. It's interfaces are extremely refined and polished and page load times are very snappy (<1s).</p> | 5 <p>Simple Analytics' design aesthetic is dark and fairly developer oriented. That being said, its core dashboard will feel very familiar and its data visualizations and graphs are easy to read. Our main complaint is that we faced delays on page load of up to 4 seconds in some instances.</p> |
| Customisability | 3 <p><span style="color: rgb(0, 0, 0);">Beyond custom events, Vercel Web Analytics offers limited scope for customization. We would like to have seen more options to tweak the dashboard itself and change how data is visualized.</span></p> | 4 <p>Beyond custom events, Simple Analytics offers limited scope for customization. We would like to have seen more options to tweak the dashboard itself and change how data is visualized.</p> |
| Ease of Setup | 8 <p>Given its integration with Vercel, it's unsurprisingly extremely easy to setup if you're a Vercel user (you can't use it if you're not). We appreciated the self-serve free trial too for free users.</p> | 7 <p>Simple Analytics stays true to its name as it offers a very intuitive setup process - only requiring a simple script. We appreciated the offer of a self-serve free trial as well as a live demo to get a feel for the tool before installation.</p> |
| Customer Support | 7 <p><span style="color: rgb(0, 0, 0);">Vercels developer documentation is well laid out, easy to digest and detailed. It also offers very strong search functionality too. Additionally, it offers reliable help ticket and email support too which takes on average a day to get a response from in our testing.</span></p> | 3 <p>Simple Analytics' developer documentation is not well presented. We specifically missed the presence of any kind of search bar at all meaning you'll need to trudge through dozens of pages if you're looking for something specific.</p> |
| Integratability | 4 <p>From an analytics perspective, Vercel does offer an API to interact with data programatically. However, given the feature is still nascent, it offers little to nothing in terms of additional integrations.</p> | 3 <p>Simple Analytics offers a fairly robust API through which you can interact with data as well as make platform changes. However, it offers little to no integrations beyond this.</p> |
| Ease of Migration | 5 <p>Vercel offers limited self-serve export functionality directly within its web app, as well as a limited API through which you can interact with data programatically.</p> | 7 <p>Simple Analytics offers self-serve export functionality for key datapoints via its web app. Additionally, its API is robust and allows business to access datapoints programatically.</p> |
