logo
Search for anything...
About

Amplitude - Review & Pricing 2025

Product Analytics

Visit website

Expert review

Stackfix's Rating

6.4 / 10

Last updated on

Reviewed by Camin McCluskey

Stackfix Co-Founder & CTO

CM

Key findings

Amplitude is a powerful, all-in-one product analytics platform. While more expensive than open-source alternatives, it delivers enterprise-grade capabilities - from advanced data governance and collaboration tools to AI-powered insights. Amplitude particularly stands out by making complex analytics accessible to non-technical users, without sacrificing the depth that data scientists need.

For mid-to-large organizations with high event volumes looking to build a data-driven culture with robust governance, Amplitude sets the bar high.

Feature available

Pros

Comprehensive Product Analytics Functionality
We found Amplitude's behavioral cohort analysis and cross-platform journey mapping capabilities to be particularly impressive. The platform's Behavioral Graph technology enables teams to uncover deep insights about user patterns and predict future behaviors.
Extensive Integration Ecosystem
We were impressed by Amplitude's broad integration capabilities through their Connect hub, which seamlessly connects with data warehouses, CRMs, CDPs, and support tools. Their well-documented API enables robust programmatic interaction.
Robust Data Export Capabilities
We found Amplitude's data export functionality to be particularly strong, offering scheduled exports, direct warehouse connections, and reverse ETL options that make it easy for teams to utilize their analytics data across their tech stack.

Feature unavailable

Cons

Complex and Time-Consuming Setup Process
We found the initial setup process to be particularly challenging, requiring significant upfront investment in event planning and taxonomy design. This steep learning curve can delay time-to-value for teams needing quick insights.
Limited Heatmap Functionality
We were deeply disappointed by Amplitude's severely restricted heatmap capabilities, which are only available in closed beta. This is a major limitation for teams needing visual interaction analysis tools for UX optimization.
Subpar Visual Interface
We found the interface to be merely adequate, with noticeably slower load times (4-5s) for complex dashboards compared to competitors. This can frustrate users working with large datasets or requiring rapid analysis.

Amplitude is best for

  • Businesses with sophisticated product analytics requirements and diverse stakeholder teams
  • Who need to connect quantitative metrics with qualitative insights
  • And/or who need robust data governance and enterprise-grade security compliance

Amplitude is less good for

  • Businesses with limited technical resources and need for rapid implementation
  • Who need extensive click and scroll behavior tracking capabilities
  • And/or who need self-hosted deployment options

Amplitude pricing

Pricing calculator

Billing cycle

Free

$0

Plus

Starting at

$61

Billed monthly

Growth

Custom

Contact us for a quote

Enterprise

Custom

Contact us for a quote

Restrictions

tracked users50k300kNo limitNo limit
session recordings1k10kNo limitNo limit

Common features

Session Replays
Pageview & Click Tracking
Session & Visitor Identification
Rage Click Detection
A/B Testing

Advanced features

Automatic Event Capture
Real-Time Dashboard Updates
GDPR compliance
API
Customizable Dashboards
Loading...

Compare other Product Analytics Tools

Want to find out how Amplitude stacks up with its competitors?