Fathom is a lightweight, no-frills and privacy focused alternative to Google Analytics. Like most of its direct competitors, it lacks the rich functionality of a fully fledged product analytics tool, and instead focuses on simplicity and speed. We were impressed by how well designed and easy to implement Fathom is.
It's best-suited to smaller businesses that need a simple tool to track basic web analytics data, without the overhead of a more complex platform. If you just want the basics, Fathom delivers.
