Front - Review & Pricing 2025

Front nails the balance between power and ease of use. The interface feels instantly familiar—like a supercharged email inbox—so there’s barely any learning curve (it took us <10 minutes to feel at home) and even more complex workflows such as automating the sending of CSAT surveys were a breeze. Small touches, like using plain English instead of jargon (e.g., “reply time goals” instead of “SLA”), make a real difference.

Front still sets the gold standard for shared inboxes. Team collaboration is seamless—reply drafts save automatically, you can tag teammates for input, and the system keeps internal and external messages separate to avoid mix-ups. Plus, smart automations make life easier—type #refund, and Finance gets looped in instantly.

Front gives you a ton of data on team performance—average resolution time, reply speed, individual rep stats, you name it. The best part? Most of it comes included in their well-priced Growth plan, rather than being locked behind the highest tier.

We were impressed by Front's chatbot capabilities, which include advanced features like conversation triaging and AI-powered responses. The system effectively automates routine inquiries while maintaining a natural conversation flow.

During our testing, we found Front's integration ecosystem particularly robust, with over 110 pre-built integrations covering major CRMs, project management tools, and other essential business applications. This makes it highly adaptable for various business needs.

If you’re looking for a wow Help Centre look elsewhere. You can add a logo and customize the colour scheme, but fancy layout shifts and big font changes are not on the agenda.

Front’s workflow automations are solid, but they’re not the most advanced out there. If you need more sophisticated setups—like integrating with Shopify to give your customers real-time order updates via your support chatbot—other tools offer more power. Plus, Front doesn’t support Custom Objects, which means you’re limited when building workflows around non-person/company data.

We ran into some UX snags with Front’s Live Chat—most notably, customers can’t close or restart conversations when agents are not responsive. That’s a pretty frustrating limitation, and it could easily lead to poor experiences (and annoyed customers).