For those who don't have granular or advanced needs, GetResponse is a good option. Even though it loses a few points on usability and interface friendliness, it makes up for this with the simplicity of its email building tools, as well as straightforward analytics dashboard. If you prioritize granular customization options, or wish to build off a wealth of aesthetic templates, then we caution you against GetResponse - this tool is largely functional and simple. The tool is best for smaller businesses with a smaller marketing budget, or those who are not looking for high levels of customization.
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Expert review
Stackfix's Rating
6.0 / 10
Last updated on
Reviewed by Steph Leung
Stackfix Product & Operations Lead
Key findings
Feature available
Pros
Outstanding Customer Support Availability
We found GetResponse's customer support to be exceptionally accessible, with 24/7 English live chat support and multilingual email assistance in seven languages. This comprehensive support system is particularly valuable for global businesses needing round-the-clock assistance.
Strong Integration Capabilities
We were impressed by GetResponse's extensive integration ecosystem, which connects seamlessly with major e-commerce platforms, analytics tools, and survey systems. This makes it particularly valuable for businesses looking to create a well-connected marketing tech stack.
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Cons
Limited Template Options
We found the email and signup form templates to be limited and outdated. The clunky, user-unfriendly editor compounds these limitations, making it challenging to create modern, professional-looking marketing materials.
Poor Customization Options
We found the customization capabilities severely lacking. The email drag-and-drop builder offers only basic text and photo options, and when customization features are available, the confusing UI makes them frustratingly difficult to access and implement.
Outdated and Unintuitive Interface
We were disappointed by the tired, dated interface that makes navigation unnecessarily challenging. The visual design feels antiquated compared to competitors, creating a subpar user experience that impacts productivity.
Unreliable AI Message Generation
We found the AI message drafting feature to be frustratingly slow and unreliable. With generation times of 15-30 minutes and occasional complete failures to produce content, this feature proves to be full of bugs for time-sensitive marketing needs.
Clunky Email Builder
We were frustrated by the unintuitive drag-and-drop email builder. The interface awkwardly splits text customization options across different pages, making simple email design tasks unnecessarily time-consuming and complex.
GetResponse is best for
- Businesses with a low email volume (1k-5k emails per month)
- Who need basic email marketing functionality with straightforward analytics and simple email building tools
- And/or who want essential marketing features without requiring granular customization options
GetResponse is less good for
- Businesses with high email volume (10k-50k emails per month) who need sophisticated marketing automation and omnichannel capabilities
- Who need advanced customization options for email templates and prefer a modern, intuitive interface
- And/or who want advanced marketing features like SEO tools, ABM capabilities, or transactional email automation
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GetResponse - Automations
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