Expert review

Stackfix's Rating

7.2 / 10

Last updated on

Reviewed by Paddy Stobbs

Stackfix Co-Founder & CEO

PS

Key findings

Gong is pitched at mature sales organizations that enjoy strong product-market fit, and are operating (or wish to move upmarket to) Enterprise level customers. To succeed with Gong, you will need a data-driven culture among the executive team and cascading through sales management. Managers will need to understand the importance of sharing best-practice behaviours between the team (including onboarding new members) and they will want to coach their teams through deal execution. An expert revenue operations team is vital to success with Gong, and a dedicated enablement/training function would be a massive plus.

Pros

Outstanding Core Functionality

We found Gong excels at capturing and analyzing sales conversations. Their transcription engine handles over 20 languages with remarkable accuracy, and the AI-driven summaries provide actionable insights that help sales teams improve their performance.

Highly Customizable Platform

We were impressed by how extensively you can tailor Gong to your organization's specific needs. The platform adapts to your sales processes, CRM setup, and business context, making it particularly valuable for enterprise sales teams.

Intuitive User Experience

We found the platform remarkably easy to use once properly configured. From call recording and review to AI-driven feedback and coaching, the interface remains intuitive despite its sophisticated functionality.

Advanced Talk Pattern Analysis

Gong's conversation analysis capabilities are exceptional. The platform provides detailed insights into talk-to-listen ratios and conversation flow, enabling data-driven coaching opportunities across the sales pipeline.

Sophisticated Deal Risk Assessment

We were particularly impressed with Gong's ability to identify at-risk deals through advanced analytics. This feature provides crucial early warnings to sales teams, supporting more accurate forecasting and proactive deal management.

Cons

Extremely Complex Setup Process

Setting up is inherently complex and will requiresignificant involvement from RevOps experts and Gong's professional services team. Despite claims of a 2-hour setup time, achieving optimal configuration for a serious sales team may take weeks.

Integration Limitations

We found the platform's integration capabilities to be somewhat restricted, particularly regarding CRM options. While Salesforce and HubSpot are well-covered, teams using alternative CRMs may find themselves frustrated by limited integration options.

Gong is best for

Businesses with mature enterprise sales teams and expert RevOps seeking data-driven performance improvement
Who need to scale best practices across teams through systematic coaching
And/or who need data-driven forecasting and early risk detection in complex deals

Gong is less good for

Businesses without a data-driven sales culture or expert RevOps team will struggle to maximize value
Businesses with limited technical resources, as setup requires significant RevOps expertise and professional services support
Who need broad CRM integration options beyond Salesforce and Hubspot
And/or who need top-of-funnel prospecting and outreach capabilities

Gallery

Gong - Playbook

Gong pricing

Pricing calculator

Billing cycle	Gong Pro Starting at $416.67 Billed annually
Common features
Capture sales conversations
Pre-call preparation
Real-time battle cards
Customised playbook
Analyze and score talk patterns
View and edit CRM records within the platform
Advanced features
Revenue forecasting
Salesforce
Monologue warning
Visibility into sales conversations
Retrospective analysis of team revenue performance
Hubspot
Detect topics, key moments, discovery, framework points
Update CRM records
Team dashboards
Mobile app
Review a deal/opportunity with a sales framework (e.g. MEDDPICC)
View the timeline of activities
Identify risky deals
Get answers to specific questions or insights on key points
Zoom
Microsoft Teams
Google Meet
RingCentral
Aircall
Dialpad
Cloudtalk
Zapier
Slack
Outreach
Salesloft

Gong doesn't have any other plans

Gong - Review & Pricing 2025