MailerLite - Review & Pricing 2025

We found the segmentation capabilities to be robust, with an advanced filtering system that enables precise audience targeting based on multiple criteria including groups, fields, signup date, and automation workflows, making it valuable for targeted marketing campaigns.

We tested MailerLite's 123 email templates across various categories and found them to be diverse and well-designed, making it easy for businesses to quickly create professional-looking email campaigns that match their aesthetic preferences.

We found MailerLite's landing page builder to be exceptional, offering a standout selection of beautiful, modern templates that make creating professional pages a breeze, even for those with no design experience. The AI-powered builder enables users to create personalized landing pages in minutes.

We were particularly impressed with MailerLite's comprehensive analytics capabilities, featuring detailed breakdowns of key metrics and innovative features like click heatmaps for websites and landing pages, helping marketers understand user behavior and optimize their campaigns effectively.

We verified that MailerLite offers strong integratability with major platforms across e-commerce, marketing, CRM, payment, and design tools, making it particularly valuable for businesses needing to connect multiple systems in their marketing stack.

We found the automation template selection to be severely lacking, with only one or two basic examples per category. This makes it particularly challenging for beginners who rely on templates to kickstart their automation journeys.

We encountered serious issues with the email editor during testing, where chunks of text would mysteriously disappear without warning. This makes creating emails from scratch a frustrating and time-consuming process for marketing teams.

We found MailerLite lacks modern AI capabilities that competitors offer, such as AI-powered message drafting and send time optimization. This absence makes it harder for teams to optimize their marketing efforts efficiently.

We found the campaign creation workflow to be unnecessarily rigid - you must select a campaign type before writing emails – and you cannot change it afterward. This inflexibility creates friction for marketing teams who need to pivot their campaign strategy.

We discovered significant gaps in MailerLite's analytics suite - notably the inability to track subscriber growth over time or monitor campaign performance metrics like conversion rates and ROI, which are crucial for data-driven marketing teams.