Expert review

Stackfix's Rating

4.8 / 10

Last updated on

Reviewed by Camin McCluskey

Stackfix Co-Founder & CTO

CM

Key findings

Matomo positions itself as a more privacy friendly, open-source alternative to Google Analytics. It's principally a lightweight web analytics tool and not a fully-fledged product analytics tool. That being said, we were pleasantly surprised with its depth of functionality - even offering features such as heatmaps, scroll depth tracking and session replays. Our main complaint is that its interface and design is very dated when compared to the suite of modern web analytics tools on the market. It's best suited to teams with moderate traffic, looking for a web analytics product with some bonus features but who don't yet need a more complex product analytics tool.

Pros

Excellent Data Export Capabilities

We found Matomo's data export functionality to be comprehensive and flexible. The platform offers self-serve export options directly from the web app, complemented by a robust API that enables programmatic data extraction - essential for teams needing to integrate analytics data into their workflows.

Cons

Extremely Poor User Interface

We found Matomo's interface to be shockingly dated and confusing. The overwhelming, clunky design makes even basic tasks frustrating, with pages taking over 3 seconds to load. This severely impacts productivity for teams needing quick insights.

Inadequate Customer Support

We experienced major issues with Matomo's support infrastructure. Their documentation is poorly organized and difficult to navigate, while their ticket system takes days to respond. This creates significant challenges for teams needing timely technical assistance.

No Automatic Event Detection

We found Matomo completely lacks automatic event capture capabilities, requiring manual setup for all event tracking. This creates a major burden for product teams wanting to quickly implement analytics without extensive configuration.

Matomo is best for

Businesses with moderate traffic seeking a privacy-focused web analytics tool with bonus features
Who need core web analytics plus advanced features like heatmaps and session replays
And/or who need the flexibility to self-host their analytics platform

Matomo is less good for

Businesses with teams who need a modern, intuitive analytics interface for quick insights
Who need automatic event capture capabilities without manual setup
And/or who need enterprise-grade security certifications like SOC 2 Type II and ISO 27001

Gallery

Matomo real-time dashboard with page view analytics

Matomo A/B testing analysis with experiment data shown

Matomo real-time dashboard with page view analytics

Matomo pricing

Pricing calculator

Billing cycle	Business Starting at $26 Billed monthly	Enterprise Custom Contact us for a quote
Restrictions
sites	30	No limit
users	30	No limit
events	50M	No limit
Common features
Heatmaps
Session Replays
Pageview & Click Tracking
Session & Visitor Identification
Rage Click Detection
A/B Testing
Advanced features
Real-Time Dashboard Updates
GDPR compliance
API
Custom Event Tracking Setup
Customizable Dashboards
BigQuery
Pre-built Report Templates
Click & Scroll Tracking
Data encryption
Server-Side Tracking Support
Exportable Reports
Form Interaction Analysis
Segment
Data Visualization Widgets & Graphs
Google Tag Manager
User Journey Mapping
Mobile SDK Integration
Cohort Analysis
Javascript SDK
UTM parameter tracking
Funnel Drop-Off Analysis
Segment Analysis

Matomo - Review & Pricing 2025