Mixpanel is a powerful product analytics platform - primarily focused on user behavior analysis and conversion optimization. It specializes in event-based analytics, with exceptional depth for funnel analysis and cohort tracking. While it lacks some of breadth of other tools (notably missing heatmaps), Mixpanel offers superior user segmentation capabilities and more intuitive reporting for non-technical team members.
For product teams who are willing to set up event tracking manually, Mixpanel is a great tool for non-technical users to then analyse and visualize data.
