Name: Plausible
Brand: Plausible

Expert review

Stackfix's Rating

5.9 / 10

Last updated on

Reviewed by Camin McCluskey

Stackfix Co-Founder & CTO

CM

Key findings

Plausible positions itself as a EU-based and hosted, privacy friendly, open-source alternative to Google Analytics. Like most direct competitors, it's a lightweight web analytics tool - so you'll not find more advance functionality like heatmaps or session replays here. It has the benefit of being open-source so you can even self-host the tool if you wish. When tested, we also appreciated its modern design and and fluid dashboards. It's best suited to small businesses looking for a simple, modern web analytics tool for their website.

Pros

Beautiful, Modern Interface

We found Plausible's interface to be exceptionally well-designed with a clean, modern aesthetic. The dashboard loads quickly (under 1 second) and remains responsive during use, making it ideal for teams who need quick access to their analytics data.

Intuitive User Experience

We were impressed by how easy Plausible is to master - most SMB employees can become proficient in under 20 minutes. The simplified feature set combined with thoughtful design makes it particularly accessible for teams new to analytics.

Cons

Severely Limited Core Functionality

We found Plausible's core functionality to be disappointingly basic. For teams needing robust product analytics, the absence of features like automatic event capture and advanced user behavior tracking is a major limitation.

Poor Customization Options

We were frustrated by Plausible's rigid customization limitations. Teams can't modify dashboard layouts or create custom visualizations, making it difficult to adapt the tool for specific analytical needs or reporting requirements.

Weak Integration Capabilities

While testing, we found Plausible's integration ecosystem to be severely lacking. The absence of connections to popular tools and data warehouses will frustrate teams looking to build a connected analytics stack.

No Advanced Behavioral Analytics

Our testing revealed a complete absence of crucial behavioral analytics features. The lack of heatmaps and session replays makes it impossible for teams to gain deeper insights into user behavior patterns.

Plausible is best for

Businesses with privacy concerns seeking a lightweight, EU-based alternative to Google Analytics
Who need essential web metrics like pageviews, traffic sources and basic visitor segmentation
And/or who need GDPR-compliant analytics with the option for self-hosting

Plausible is less good for

Businesses with complex product analytics requirements needing heatmaps, session replays, or advanced user behavior tracking
Who need extensive dashboard customization and reporting flexibility for different stakeholders
And/or who need advanced data warehouse integrations and extensive third-party tool connectivity

Gallery

Plausible real-time dashboard with page view metrics

Plausible segment analysis with location and device breakdowns

Plausible real-time dashboard with page view metrics

Plausible pricing

Pricing calculator

Billing cycle	Growth Starting at $9 Billed monthly	Business Starting at $19 Billed monthly	Enterprise Custom Contact us for a quote
Restrictions
sites	10	50	No limit
events	10M	10M	No limit
users	3	10	No limit
Common features
Pageview & Click Tracking
Advanced features
Real-Time Dashboard Updates
GDPR compliance
API
Custom Event Tracking Setup
Data encryption
Server-Side Tracking Support
Exportable Reports
Data Visualization Widgets & Graphs
Google Tag Manager
Mobile SDK Integration
Javascript SDK
UTM parameter tracking
Funnel Drop-Off Analysis
Segment Analysis

Plausible - Review & Pricing 2025