Name: Simple Analytics
Brand: Simple Analytics

Expert review

Stackfix's Rating

5.0 / 10

Last updated on

Reviewed by Camin McCluskey

Stackfix Co-Founder & CTO

CM

Key findings

Simple Analytics positions itself as a EU-based and hosted, privacy friendly alternative to Google Analytics. It's a lightweight web analytics tool - so you'll not find more advance functionality like heatmaps or session replays here. It lags slightly in terms of feel and aesthetics when compared to modern alternatives, however, it's functionality range is equivalent to its peers. It's best suited to smaller businesses looking for a lightweight, no-frills web analytics tool for their website.

Pros

Quick Setup and Intuitive Interface

We found Simple Analytics lives up to its name with a straightforward setup process requiring just a simple script installation. The single-dashboard interface means new users can master the tool in under 20 minutes, making it ideal for small businesses seeking quick deployment.

Cons

Limited Core Functionality

We found Simple Analytics to be severely limited in its core functionality. For teams needing anything beyond basic web analytics, this tool falls short - lacking essential features like heatmaps, session replays, and advanced user behavior tracking.

Poor Developer Documentation

We were frustrated by the poorly organized developer documentation, which lacks even basic search functionality. This makes finding specific implementation details tedious and time-consuming, especially problematic for technical teams needing quick answers.

Limited Integration Options

We found the integration capabilities disappointingly basic. Beyond its API, Simple Analytics offers minimal third-party integrations, making it difficult for teams wanting to connect their analytics data with their broader tech stack.

Restricted Customization Options

We were frustrated by the lack of dashboard customization options. Teams cannot tailor their analytics views to their specific needs, and the limited visualization options make it difficult to present data in ways that make sense for different stakeholders.

Mediocre User Interface

We experienced significant page load delays of up to 4 seconds, and the dark, developer-oriented design may not appeal to all users. The interface, while functional, lacks the polish and speed of modern analytics platforms.

Simple Analytics is best for

Businesses with basic web analytics needs who prioritize simplicity over advanced features
Who need quick setup and intuitive dashboards for tracking core metrics like pageviews and referrals
And/or who need GDPR-compliant analytics with robust data export capabilities

Simple Analytics is less good for

Businesses with complex analytics requirements needing advanced features like heatmaps, session replays, or user journey mapping
Who need extensive dashboard customization and reporting flexibility
And/or who need robust data warehouse integrations and third-party tool connectivity

Gallery

Simple Analytics real-time dashboard with page view metrics

Simple analytics segment analysis with device, location and browser breakdowns

Simple Analytics funnel drop off analysis

Simple Analytics custom event tracking and counts

Simple Analytics real-time dashboard with page view metrics

Simple Analytics pricing

Pricing calculator

Billing cycle	Free $0	Simple Starting at $15 Billed monthly	Team Starting at $40 Billed monthly	Enterprise Custom Contact us for a quote
Restrictions
users	1	1	2	No limit
sites	5	10	20	No limit
events	No limit	10M	10M	No limit
Common features
Pageview & Click Tracking
Advanced features
Real-Time Dashboard Updates
GDPR compliance
API
Custom Event Tracking Setup
Data encryption
Server-Side Tracking Support
Exportable Reports
Data Visualization Widgets & Graphs
Google Tag Manager
Mobile SDK Integration
Javascript SDK
UTM parameter tracking
Funnel Drop-Off Analysis
Segment Analysis

Simple Analytics - Review & Pricing 2025