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Sprig - Review & Pricing 2025

Product Analytics

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Expert review

Stackfix's Rating

6.6 / 10

Last updated on

Reviewed by Camin McCluskey

Stackfix Co-Founder & CTO

Key findings

Sprig is a powerful and focused tool in the realm of analytics, weaving in AI analysis into its strong suits of heatmaps, session replays, surveys, and feedback forms. Its interface is easy to master and allows users to view and manage multiple product oriented analyses at once with its strong dashboards coupled with natural language processing of suggested workflows. Sprig omits the broader analytics software features and instead focuses on features aimed at helping product and UX teams understand user behaviour and query further into user rationale.

Pros

Outstanding In-App Survey Capabilities

We found Sprig's in-app survey functionality to be exceptional, with an intuitive survey builder that seamlessly integrates with heatmaps and session replays. This combination provides product teams with both quantitative and qualitative user feedback in one place.

Intuitive Real-Time Dashboard Experience

We were impressed by Sprig's real-time dashboard updates, offering dozens of pre-built templates across categories with powerful filtering capabilities. This makes it particularly valuable for teams needing immediate insight into user behavior patterns.

High-Quality Session Replay Analysis

We found Sprig's session replay functionality to be particularly strong, allowing teams to filter user flows and create both standalone and event-linked replays. This proves especially valuable for UX researchers analyzing specific user behaviors.

Streamlined Setup Process

We found the onboarding process remarkably efficient, enabling teams to start gathering analytics within the first hour of use. This makes it particularly valuable for organizations needing quick deployment of analytics capabilities.

User-Friendly Interface with AI Integration

We were impressed by Sprig's intuitive design, particularly its AI features that allow users to prompt powerful analyses using everyday language. This makes it especially valuable for teams without deep technical expertise.

Cons

Poor Customer Support Accessibility

We found customer support to be frustratingly inaccessible during testing. The chat bubble and menu support indicators were consistently offline, offering no alternative resources or clear support hours. Users must separately search for basic support information, severely hampering issue resolution.

Limited Core Functionality

We found Sprig's core functionality to be limited for a product analytics tool. It lacks comprehensive event-driven analytics capabilities, making it unsuitable for teams needing deep quantitative analysis of aggregated data across pages.

Basic Export Capabilities

While testing, we found Sprig's export functionality to be rudimentary, offering only basic export options. This limitation can frustrate teams needing to perform sophisticated data analysis in external tools or integrate deeply with their existing analytics stack.

Slight Delay in Implementation

In our testing, it would take between 5-12 minutes for new analytics tools to go live. For example, it took at least 12 minutes for a heatmap function to go live on our main homepage. It took longer still for enough data to accrue to begin to gain insight.

This might be an issue for less technical users who may be confused with the wait time and for those that need a quick turnaround time and immediate validation of working features.

Sprig is best for

Businesses with UX teams seeking deep behavioral insights through AI-powered surveys and session replays
Businesses with product and UX teams focused on understanding qualitative user behavior
Who need to combine in-app surveys with visual analytics like heatmaps and session replays
And/or who need AI-assisted analysis to quickly generate insights from user behavior data

Sprig is less good for

Businesses needing comprehensive event-driven analytics and quantitative data analysis
Businesses with heavy server-side tracking requirements
Who need advanced cohort analysis and user segmentation capabilities
And/or who need comprehensive user journey mapping and UTM tracking

Gallery

Sprig's Functionality of Automatically Capturing raw events, prompting review of new raw events, and view within the events tab.

Session Replay feature, with some auto-labelling, playback options, video replay, and more

Setup page for Sprig's heatmaps functionality. Can be set to either a URL or an event.

Sprig Heatmap View - heat signature by density

A dash view of one of our live test surveys on Sprig

A view of the creation process of Sprig's in-app surveys.

Sprig's Functionality of Automatically Capturing raw events, prompting review of new raw events, and view within the events tab.

Sprig pricing

Pricing calculator

Billing cycle	Free $0	Starter $175 Billed monthly
Restrictions
Replay Clips	50	400
Monthly Unique Users	5k	25k
Heatmap Capture	100	1k
Survey Responses	25	No limit
Feedback Response	10	100
Common features
Heatmaps
Session Replays
Pageview & Click Tracking
Session & Visitor Identification
Rage Click Detection
A/B Testing
Advanced features
Automatic Event Capture
GDPR compliance
Real-Time Dashboard Updates
Custom Event Tracking Setup
SOC 2 Type II certification
Customizable Dashboards
BigQuery
Pre-built Report Templates
Snowflake
Click & Scroll Tracking
Data encryption
ISO 27001 certification
Segment
Form Interaction Analysis
Exportable Reports
Google Tag Manager
Data Visualization Widgets & Graphs
Webhook Sync
Zapier
Mobile SDK Integration
Javascript SDK
Funnel Drop-Off Analysis

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