Expert review

Stackfix's Rating

6.3 / 10

Last updated on

Reviewed by Camin McCluskey

Stackfix Co-Founder & CTO

CM

Key findings

Umami positions itself as a simple and open-source web and product analytics tool. As such you'll not only find the basic web analytics dashboards you'd expect (page views, clicks etc.), but also more product focused dashboards that can track things like cohort retention and user journeys too. We found Umami to be one of the best designed tools in the space and particularly easy to implement too. It's best suited to small business and startups looking for a simple and well-rounded hybrid web/product analytics tools who don't yet need the complexity of a fully-fledged product analytics tool.

Pros

Exceptional User Interface Design

We found Umami's interface to be remarkably clean and modern, with snappy page load times under 1 second. This polished design makes it particularly appealing for teams who value aesthetic and performance in their analytics tools.

Highly Intuitive User Experience

We were impressed by how quickly new users can master Umami - typically taking less than 20 minutes to become proficient. This makes it an excellent choice for small businesses and startups who need immediate insights without a steep learning curve.

Cons

Basic Functionality Limitations

We found the overall functionality to be merely adequate. While it covers basic web analytics, it lacks the depth needed for sophisticated product analytics, making it unsuitable for teams requiring advanced user behavior analysis.

Poor Integration Ecosystem

The integration capabilities are severely lacking. While there's a basic API, Umami offers virtually no native integrations with popular tools and platforms, making it difficult for teams wanting to connect their analytics data with their broader tech stack.

Missing Core Behavioral Analytics Features

Our testing revealed a concerning lack of essential behavioral analytics features. There's no heatmap functionality or session replay capabilities, severely limiting teams' ability to understand detailed user interactions and troubleshoot UX issues.

Umami is best for

Businesses with basic analytics needs seeking a clean, simple hybrid web/product analytics solution
Who need basic product analytics capabilities like cohort analysis and user journey mapping
And/or who need a tool that's quick to implement with minimal setup complexity

Umami is less good for

Businesses with complex product analytics needs requiring automatic event capture and advanced behavioral tracking
Who need extensive data warehouse integrations and third-party tool connectivity
And/or who need enterprise-grade security certifications and persistent cross-session user tracking

Gallery

Umami real-time dashboard with page view analytics

Umami segment analysis showing location, OS and device breakdowns

Umami cohort analysis with retention data

Umami real-time dashboard with page view analytics

Umami pricing

Pricing calculator

Billing cycle	Hobby $0	Pro Starting at $20 event / month Billed monthly	Enterprise Custom Contact us for a quote
Restrictions
sites	3	No limit	No limit
events	100k	No limit	No limit
users	1	No limit	No limit
Common features
Pageview & Click Tracking
Session & Visitor Identification
Advanced features
Real-Time Dashboard Updates
GDPR compliance
API
Custom Event Tracking Setup
Customizable Dashboards
Data encryption
Exportable Reports
Data Visualization Widgets & Graphs
Google Tag Manager
User Journey Mapping
Cohort Analysis
Javascript SDK
UTM parameter tracking
Funnel Drop-Off Analysis
Segment Analysis

Umami - Review & Pricing 2025