Name: Vercel Web Analytics
Brand: Vercel

Expert review

Stackfix's Rating

5.8 / 10

Last updated on

Reviewed by Camin McCluskey

Stackfix Co-Founder & CTO

CM

Key findings

Vercel Web Analytics is a lightweight web analytics offering for businesses which host their websites on Vercel. Unfortunately, it's not usable by businesses who don't use Vercel for hosting. In terms of functionality, it's best compared to other lightweight web analytics tools than fully-fledged product analytics tools - as such, you'll not find more powerful features such as heatmaps, session replays or user journey mapping here. However, if you're looking for a Google Analytics alternative and you host your site on Vercel, then Vercel Web Analytics may be a good fit for you.

Pros

Beautiful, Polished Interface

We found Vercel's analytics interface to be exceptionally well-designed with refined aesthetics and snappy performance. The dashboard loads in under a second and presents data in a visually appealing way that makes it easy to digest analytics information.

Quick and Easy Setup Process

For Vercel users, we found the analytics setup process to be remarkably straightforward. The self-serve free trial option makes it particularly accessible for teams wanting to test the waters before committing.

Cons

Severely Limited Core Functionality

We found the core functionality to be extremely basic, offering only fundamental web analytics features. For product teams needing deeper insights, the lack of heatmaps, session replays, and user journey mapping is a major limitation.

Poor Customization Options

We were frustrated by the lack of dashboard customization options. Product teams can't modify how their data is visualized or create custom reports, making it difficult to focus on metrics that matter most to their specific needs.

Limited Integration Capabilities

While testing, we found the integration capabilities to be disappointingly basic. The nascent API offers minimal functionality, and there's a notable absence of connections to popular tools and data warehouses.

Restricted Platform Availability

We must emphasize that this tool is exclusively available to Vercel hosting customers. This severe limitation makes it completely unusable for teams using alternative hosting providers.

Basic Export Functionality

Our testing revealed frustratingly limited export capabilities. The self-serve export features within the web app are basic, restricting teams' ability to perform deeper data analysis in external tools.

Vercel Web Analytics is best for

Businesses with Vercel-hosted sites seeking lightweight, privacy-focused web analytics
Businesses with simple web analytics needs who prioritize beautiful, intuitive interfaces
Who need a privacy-compliant Google Analytics alternative with real-time dashboards

Vercel Web Analytics is less good for

Businesses with complex analytics needs who don't host on Vercel's platform
Businesses with advanced product analytics requirements like heatmaps, session replays, or user journey mapping
And/or who need robust data warehouse integrations and third-party tool connectivity

Gallery

Vercel Web Analytics real-time dashboard with page view metrics

Vercel Web Analytics segment data with location, OS and device breakdowns

Vercel Web Analytics real-time dashboard with page view metrics

Vercel Web Analytics pricing

Pricing calculator

Billing cycle	Hobby $0	Pro Starting at $20 event / month Billed monthly	Pro With Web Analytics Plus Starting at $70 event / month Billed monthly
Restrictions
events	3k	500k	20M
Common features
Pageview & Click Tracking
Session & Visitor Identification
Advanced features
Real-Time Dashboard Updates
GDPR compliance
API
SOC 2 Type II certification
Custom Event Tracking Setup
Data encryption
Exportable Reports
ISO 27001 certification
Data Visualization Widgets & Graphs
Google Tag Manager
Javascript SDK
UTM parameter tracking
Segment Analysis

Vercel Web Analytics - Review & Pricing 2025